Hayneedle.com Unveils Holiday Furniture, Décor and Entertaining Trends Based on Customer Shopping Behavior
Customer Insight Shows What Americans Are Buying to Prepare for
Company this Holiday Season
OMAHA, Neb.–(BUSINESS WIRE)–Hayneedle.com, a leading online retailer for indoor and outdoor home
furnishings and décor, announced today the Top 10 holiday home décor and
entertaining essentials by analyzing customer buying habits. The
customer data¹ reveals the most popular purchases for every room in the
home and indicates a strong link to decorating in preparation for
company over the holidays, as well as stylish organization. For example,
20 percent of hayneedle.com
shoppers preparing to host guests purchased an entryway bench or hall
tree to welcome family and friends while a smaller percentage are
purchasing other items for the home, covering a wide-range of needs
customers have in an effort to get ready for company this holiday season.
“With every change of season, and especially during the holidays, it’s
an opportunity for people to update their space – big or small. This
could mean swapping out new pillows on a living room sofa or adding new
dining room chairs to a dining table you already have. You’ll see that
these changes can make an impact in any space,” says Rebecca Gray, Vice
President of Merchandising for Hayneedle.
Top 10 Home Décor Essentials for Entertaining Guests |
|||
1. | Entryway Benches & Hall Trees | ||
2. | Bedding | ||
3. | Dining & Accent Chairs | ||
4. | Seasonal Décor | ||
5. | Outdoor Planters | ||
6. | Ottomans | ||
7. | Drinkware | ||
8. | Folding Tables & Chairs | ||
9. | Kitchen Islands & Serving Carts | ||
10. | Bath Towels & Accessories | ||
Hosting Tips: A Room-by-Room Guide to Preparing for Houseguests
A
room-by-room
guide to getting ready for company is available from hayneedle.com
to help consumers plan ahead and to prepare for guests. A range of ideas
both big and small is included for making each room in your home
visitor-ready.
To get ready for company this holiday season, shop hayneedle.com’s Hosting
Essentials Sale to enjoy savings of up to 65% on several home décor
essentials for entertaining guests. Shoppers have until October 30 to
enjoy these savings.
Methodology
¹Hayneedle.com analyzed customer data in
multiple categories in an effort to understand what customers purchased
between October 1 to December 15, 2015.
About Hayneedle
One of the nation’s leading online retailers
for home furnishings and décor, hayneedle.com offers thousands of brands
and millions of products for every space, style, and budget. Hayneedle
is consistently ranked among the top 100 on Internet Retailer’s Top 500
retail websites. Founded in 2002 and based in Omaha, Neb., the company
employs more than 800 people nationwide.
Contacts
Hayneedle
Jennifer Dorfmeyer, 402-715-3185
Sr. Brand
Marketing Manager
jdorfmeyer@hayneedle.com