hint® water Brings Sensory Refreshment to Health and Beauty Products, Starting With NEW hint® sunscreen

Disruptive beverage company hint®, which created the first
popular unsweetened flavored water now introduces its first health and
beauty line: hint® sunscreen sprays made with hint® fruit

SAN FRANCISCO–(BUSINESS WIRE)–Applying sunscreen has never been a refreshing experience until now! hint®
sunscreen spray stimulates your senses with your choice of three
natural fruit essences – grapefruit, pear or pineapple – while
protecting your skin without oxybenzone or parabens. hint® sunscreen
turns the healthy skin ritual into an enjoyable moment without
compromising the effective sun protection you require. hint® SPF
30 mist provides easy 360° application, extra-fast drying time and
water-resistant coverage for 80 minutes, so you’re ready for fun in the
pool, on the sand, in the snow or just walking around town.

The NEW sunscreen is a natural evolution for hint, which has shaken up
the beverage industry by focusing on the consumer’s experience of a
product rather than on dubious functional claims. hint’s mission is to
make it easy and enjoyable for you to lead a healthier life. hint
founder and CEO Kara Goldin explains, “I founded hint because I wanted
to drink more water, but found plain water boring. Instead of making a
sweet tasting drink and calling it ‘water,’ like many of the diet drinks
available today, I discovered how to make water taste better without
using sugar or diet-sweeteners.”

As a redhead growing up in Arizona, Kara has had a lot of experience
using sunscreens, but didn’t start to experiment with her own
formulations until a dermatologist suggested she avoid certain commonly
used ingredients. “I often think about new product categories and always
start by asking myself, ‘how could the experience of using this product
be better and healthier, too?’” Kara realized that applying sunscreen
could be a great experience if she engaged the consumer’s sense of
smell. Who better to do that than hint? “If you are already a fan of our
delicious hint® unsweetened flavored water, you can imagine
how amazing this sunscreen will smell as you apply it. If you’re new to
our brand, I promise you’ll enjoy the sensorial kick. And for the guys
out there, don’t worry: while it smells great going on, the scent
becomes quite subtle on your skin (you won’t walk around smelling like a
pina colada).”

It makes sense that the award-winning brand would enter the health and
beauty world with a product that really matters vs. something simply
superficial—a literal skin-saver that took years to develop. “But as
with beverages,” says Kara, “it’s not enough to just be healthy. People
want to enjoy them. With sunscreen, we’re dealing with different senses,
touch and smell, but we produced the right formula to achieve the same
type of refreshing experience.”

The clear, continuous hint® sunscreen mist SPF 30 delivers
the best sun protection we could find, enhanced with hint® essences,
minus oxybenzone and parabens, plus a complex of skin-loving ingredients
that moisturize and help improve the appearance of skin: kiwi, aloe vera
juice, passion flower, karanja oil and raspberry.

hint® sunscreen grapefruit, pear and pineapple are all
available at drinkhint.com
and coming soon to specialty stores nationwide.

About Kara Goldin and hint Inc.

Kara Goldin is the founder and CEO of San Francisco-based hint Inc.,
which produces the leading unsweetened flavored water. Hint makes it
easier for consumers to live healthier lives. The company’s products
have received numerous accolades, including Best Flavored Water (Health,
Men’s Health, and SELF), Best New Product (Better Homes and Gardens) and
the Silver Stevie Award for Best New Product. Since its founding in
2005, Hint has been making water taste great without making it taste
sweet. hint’s brands include their flagship product, hint water, their
sparkling product line, hint fizz, and their lightly caffeinated line,
hint kick. hint’s products are available nationwide in most major
natural, specialty and grocery stores and are available at drinkhint.com
for delivery direct to your door.


For more information, photos, interviews and sample product, please
For hint
Anne Breza, 917-488-4119