HyperX Announced as Official Headset Sponsor of ELEAGUE

ELEAGUE Offering $1.4 Million Prize Pool in the Pool for Inaugural
Season, Culminating with Championship Event Saturday, July 30, on TBS

FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–HyperX®, a division of Kingston®
Technology Company
, Inc., the independent world leader in memory
products, today announced a marketing partnership with ELEAGUE.
HyperX will be the official headset sponsor for ELEAGUE, the eSports
competition airing both online and on cable TV in the United States,
from Turner Sports and WME | IMG. HyperX has been dedicated to
sponsoring eSports teams across many platforms for over a decade.

“As a proud supporter and regular sponsor of eSports teams and
tournaments for over a decade, HyperX has been lucky to be a part of,
and witness to, some historic gaming moments over the years,” said
Daniel Kelley, director of marketing, HyperX. “ELEAGUE and the exciting
things they’re doing for the teams and fans mark a new chapter in
eSports, and we are thrilled to have HyperX as a marketing partner and
official headset sponsor.”

“HyperX is the perfect match for ELEAGUE as it presents
contextually-relevant branding opportunities that will complement the
overall fan experience,” said Seth Ladetsky, senior vice president,
Turner Sports Ad Sales. “After several weeks of performance, we are
consistently seeing ELEAGUE drive audience engagement across all
platforms. This is a win for official marketing partners like HyperX,
who will reach these socially-engaged fans within a low clutter format.”

ELEAGUE is bringing together the world’s elite Counter-Strike: Global
Offensive
teams to provide both their passionate fan base and new
eSports fans an adrenaline-pumping spectator experience, with live
regular season coverage presented live Tuesday-Thursday on Twitch, with
a Friday night showcase on TBS.
The first season launched on May 24 with 24 teams, spanning 10 weeks of
coverage, including a six-week regular season that culminates with
playoffs and a global championship to be held Saturday, July 30. ELEAGUE
is available globally on Twitch,
and in over 80 countries and territories worldwide. Click
here
for a list of international broadcast networks.

HyperX is an avid supporter of eSports and the CS:GO community
developing products designed specifically for FPS genres such as the HyperX
Cloud Revolver
, which delivers a studio-grade sound stage enabling
gamers to directionally target the enemy as well as enhanced comfort and
superior quality. HyperX currently sponsors over 30 professional eSports
organizations with many teams participating in ELEAGUE. HyperX sponsored
teams include Cloud9,
Echo
Fox
, Luminosity
Gaming
, NAVI,
NRG,
SK-Gaming,
Team
EnVyUs
, Team
Liquid
and TSM.

HyperX
is the high-performance product division of Kingston Technology
encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives,
headsets and mouse pads. Targeted at gamers, overclockers and
enthusiasts, HyperX is known throughout the world for quality,
performance and innovation. HyperX is committed to eSports as it
sponsors over 30
teams globally
and is the main sponsor of Intel
Extreme Masters
. HyperX can be found at many shows including Brasil
Game Show
, China
Joy
, DreamHack,
ESL
One
and PAX.

For more information visit the HyperX
home page.

HyperX can be found on:

YouTube: http://www.youtube.com/hyperx
Facebook:
http://www.facebook.com/hyperxcommunity
Twitter:
http://twitter.com/hyperx
Instagram:
https://instagram.com/hyperx/
LinkedIn:
https://www.linkedin.com/company/hyperx
Google+:
https://plus.google.com/+hyperx/videos

About HyperX

HyperX® is a division of Kingston Technology Company, Inc.,
the world’s largest independent memory manufacturer. Established in
2002, HyperX is headquartered in Fountain Valley, California, USA. For
more information, please call 800-337-8410 or visit www.hyperxgaming.com.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the
delivery of premium sports content across all multimedia screens. Turner
Sports’ television coverage includes the NBA, Major League Baseball,
NCAA Division I Men’s Basketball Championship, ELEAGUE and
professional golf. The company also manages some of the most popular
sports destinations across broadband and mobile platforms including
Bleacher Report and its top-rated Team Stream app, NCAA.com and
the critically acclaimed NCAA March Madness Live suite of products, PGA.com and
the Sports Emmy Award-winning PGA Championship LIVE, as well as an
accompanying collection of mobile sites and connected device apps.
Turner Sports and the NBA also jointly manage NBA Digital, a robust
collection of offerings including NBA TV, NBA.com,
NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and
WNBA.com.

About WME | IMG

WME | IMG is the global leader in entertainment, sports, events, media
and fashion. Operating in more than 30 countries, the company
specializes in talent representation and management; brand strategy,
activation and licensing; media production, sales and distribution; and
event management.

Editor’s Note: For additional information, evaluation units or
executive interviews, please contact David Leong, Kingston Technology
Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-1817 (Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo and HyperX are registered trademarks of
Kingston Technology Corporation. All rights reserved. All other marks
may be the property of their respective titleholders.

Contacts

HyperX
David Leong, 714-438-1817
david_leong@hyperxgaming.com
or
Lulu
Lin, 714-427-3509
lulu_lin@hyperxgaming.com
or
Turner
Jenn
Toner, 212-275-6642
jenn.toner@turner.com