IFA 2015: Demand from Exhibitors Advances to New Record

IFA is booked solid for the eighth consecutive year – IFA again
provides a boost for the market

BERLIN–(BUSINESS WIRE)–IFA confirms its position as the world´s leading trade show for Consumer
Electronics and Home Appliances with 1,645 exhibitors and rented floor
space totalling 150,000 square meters. Never before have so many
exhibitors been welcomed by IFA on the Berlin Exhibition Grounds. Once
again this event confirms its position as the world’s leading trade show
for consumer electronics and home appliances.

The records point to continuing advances over IFA 2014, when orders
amounted to 4.25 billion Euros – making IFA the leading platform for
industry and retailers at the beginning of the peak annual sales period
in the run-up to Christmas. No other event brings together so many
retailers, buyers, trade visitors and media representatives at such an
ideal time of year.

Market developments

The global Consumer Electronics market has expanded by 14 per cent,
based on Euros. With the rate of exchange between Euro and US Dollars,
market development is stable, keeping pace with last year’s figures.
With the exception of central and eastern Europe, developments in every
region around the world have been positive. In the home appliances
sector, 2015 will also see a positive trend with growth reaching 4 per
cent for major domestic appliances and six per cent for small domestic

“We expect IFA to have a positive and significant impact on the market.
At IFA, the focus is on innovative products, new applications and
solutions, as well as on forward-looking and fascinating trends and
developments in the connected world. With its unique range of exhibits,
IFA is a launching pad for successful business, innovative products are
vital to growth – and they have debuted at IFA for more than 90 years“,
said Hans-Joachim Kamp, chairman of the supervisory board of gfu
Consumer & Home Electronics GmbH, the organisers of IFA.

“Growth in the global market for home appliances ranges from minus 35 to
plus 17 per cent in various regions around the world, like in 2014. In
2015, we anticipate growth for the year as a whole“, said Dr. Reinhard
Zinkann, Chairman of the Home Appliances Division at ZVEI. “As the
world’s leading trade show for the home appliances industry IFA
continues to occupy a trendsetting role.”

Dr. Christian Göke, CEO of Messe Berlin: “IFA is the industry’s global
indicator, reflecting trends, the state of the economy and market
developments. New products drive the markets. Our mission is to be the
most significant and effective platform for the industry and retail in
order to reach the consumer.“

Jens Heithecker, IFA Executive Director: “We are privileged to be able
to work for an industry that has an unprecedented potential for
innovation that reinvents itself daily. IFA is the only show that
exhibits the entire range of new smart solutions. “

The IFA International Keynotes gather global CEOs and major
international decision-makers from the fields of consumer electronics,
home appliances and related industries, enabling them to share their for
business and consumers visions.

September 4

IFA opening keynote, 10.30 a.m.

Sang-Beom Han, CEO, LG Displays

“How displays will change our lives”

IFA keynote, 3 pm

Nick Parker, vice president, Microsoft Corporate

“Windows 10 Lights Up New Devices”

September 5

IFA keynote, 10.30 a.m.

Dinesh Paliwal, chairman, president and CEO, Harman

“Smart Audio: the playground has opened for new business connections”

A second edition of IFA+Summit – the Next Level Of Thinking –
runs parallel with IFA after launching in 2014. Last year, more than 30
international visionaries, senior executives and entrepreneurs discussed
trends and ideas for a digital future. The IFA+Summit takes place in the
CityCube on the Berlin Exhibition on 7 and 8 September 2015.

IFA TecWatch presents technologies for the markets of tomorrow.
Be they new standards and solutions for the smart networked media world,
concepts for future-proof energy efficiency, ease of use in the
networked home, security regarding data and ownership, products from the
3D printer or ideas for sustainable transport – IFA TecWatch presents
research institutions, industry organisations and new startups
pioneering innovations under a single roof. This year’s TecWatch program
features 80 exhibitors and partners from 15 countries, including from
the US, France, the UK, Netherlands, Japan and Israel, as well as some
45 startups whose exhibits will be the focus of individual theme days.

The IFA iZone in Halls 13 to 15 shows the full range of new
products for Mac, iTech and apps. For manufacturers of accessories,
developers, as well as buyers and sellers of products and solutions for
the connected world, the IFA iZone is a meeting place for the industry
from around the world. In 2015 more than 80 companies exhibit their
products and services on a display area covering over 3,600 square

Inside the IFA Fitness & Activity area in Hall 7.2c
exhibitors showcase their latest wearable products and innovations.
These devices feature sensors and screens and can be used to measure the
wearer’s heart rate and running pace, for example. Visitors can find out
more about fitness systems and test the functionality of these products
in depth.

The IFA Hosted Conferences also include the IHS Business
Conference, which shares the latest data, forecasts and analyses of the
worlds of TV, CE and connected consumers;

TEDxBerlin, the innovation conference that creates space for visionary
ideas; and the IEEE Berlin which is a prime meeting place for scientists
and engineers.

Trends in consumer electronics and home appliances

New product categories, such as smart wearables, 3D, action cams and
drones are creating new markets.

Some of the latest Consumer Electronics trends on display at IFA 2015
include Ultra-HD screens with even more impressive colors and
spectacular contrast, 3D home cinema sound, innovative software
platforms for intelligent connectivity, sensors for fitness and health,
food or fashion printed by 3D printers, and music from wireless
networks. Some of the Home Appliances trends on display at IFA 2015
include connectivity and the smart home, sustainability, energy
efficiency and conserving resources, healthy cooking, ease of use,
saving time and aesthetic appeal.

IFA is the world’s leading trade show for consumer electronics and home
appliances and will take place on the Berlin Exhibition Grounds
(ExpoCenter City) from 4 to 9 September 2015.

If you no longer wish to receive press releases about IFA please send an
email to ifa-Redaktion@messe-berlin.de.


Press contacts:
Press and Public Relations
M. Stehle
tel.: +49 911 3777900
Berlin GmbH

Michael T. Hofer
Group Press and Public
Nicole von der Ropp
tel.: +49 30 3038-2217