IRI’s Brian Reed and SPINS’ Kathryn Peters to Discuss Health & Wellness Beverage Trends at BevNET Live Winter 2015




Brian Reed, Principal, Market Structure, IRI™

Kathryn Peters, Executive Vice President, SPINS



IRI’s Brian Reed and SPINS’ Kathryn Peters will present at the
BevNET Live Winter 2015 conference in a lecture titled, “Mainstreaming
Health & Wellness: Winners & Losers
.” During the
presentation, Reed and Peters will discuss the current trends of
health and wellness drinks and how beverage companies can use
these trends in the coming year.



Health and wellness products have become more popular among
consumers, and the trend is now apparent in the beverage industry.
Competition is fierce and innovation related to health and wellness
is driving category growth, so brands need to navigate wisely.
A two-day forum for the beverage industry, BevNET Live provides
attendees with the opportunity to gather and exchange ideas through
interactive panels and lectures.


Tuesday, Dec. 8, 2015; 9:05 – 9:30 a.m. PST


Live Winter 2015

Loews Santa Monica Beach Hotel
1700 Ocean Ave
Santa Monica, CA 90401

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as BlueKai (an Oracle company), The Boston
Consulting Group
,comScoreDatalogix (an
Oracle company), Experian, GfK, Gigwalk,
, Ipsos, Kantar, MasterCard
MaxPoint, Millward Brown Digital, Mu
, Oracle Social CloudRentrakSPINSUnivision and

About IRI:

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at


Shelley Hughes, +1 312.474.3675