IRI’s Larry Levin and Steve Collins to Discuss New Shopper Trends at Two Upcoming Conferences




Larry Levin, Executive Vice President, New Solutions, IRI™

Steve Collins, President of Retail, IRI



Larry Levin will speak about new shopper trends at two different
conferences the week of Sept. 28. At the Prepared Foods’ New
Products Conference, Levin’s talk is titled, “Seven Deadly Sins
in New Product Development: Why New Products Fail,”
on the activities that most often cause CPG manufacturers to
stumble. Later that week, Levin will be joined by Steve Collins to
present on the topic, “Winning the Customer, One Store at a
at the FMI Energy & Store Development Conference.
There, Levin and Collins will examine how the shopping environment
has changed, allowing shoppers now to drive the conversation and
be in control of the two-way dialogue with retailers.



These conferences provide opportunities to gain new insights into
two of the most important topics in the CPG industry: improving the
success rate of new product introductions and updating the shopping
experience based on the significant changes to how shoppers
research, buy and consume food and beverage products. Levin and
Collins bring to the table more than 30 years of experience in
market research.


Prepared Foods’ New Products Conference


Monday, Sept. 28, 2015; 9:45 a.m. ET

FMI Energy & Store Development Conference

Tuesday, Sept. 29, 2015; 8 a.m. PT


Prepared Foods’ New Products Conference

The Four Seasons Hotel
2800 South Boulevard
Palm Beach, FL 33480

FMI Energy & Store Development Conference

Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, CA 92101

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
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Consulting Group, comScore, Datalogix
(an Oracle company), Experian,
GuestMetrics, GfK, Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint,
Millward Brown Digital, Rentrak, SPINS, Univision
and others.

About IRI:

IRI is a leader in delivering powerful market, consumer and media
exposure information, predictive analytics and the foresight that leads
to action. We go beyond the data to ignite extraordinary growth for our
clients in the CPG, retail and over-the-counter healthcare industries by
pinpointing what matters and illuminating how it can impact their
businesses. Move your business forward at


Shelley Hughes, +1 312.474.3675