IronPlanet’s GovPlanet Helps Increase Website Traffic Over 300% For Early Platform Advertiser Vet Threadz

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PLEASANTON, Calif.–(BUSINESS WIRE)–IronPlanet®,
a leading online marketplace for selling and buying used equipment and
other durable assets, today announced that its GovPlanet
marketplace
has launched Vet
Threadz
, a U.S. military veteran-owned and operated non-profit
apparel company, as an inaugural platform advertiser. Since Vet Threadz
began advertising its apparel line on GovPlanet.com in April 2017, the
company has seen a 300% increase in website traffic.

IronPlanet’s GovPlanet marketplace addresses the specialized equipment
disposition needs of public entities, from federal, including military,
to state, local and municipal. GovPlanet also offers U.S. military
Humvees (High Mobility Multipurpose Wheeled Vehicles or HMMWVs) for sale
to its large consumer buyer base via its weekly online auctions. Vet
Threadz, which has a mission to help fight the high number of veteran
suicides in the U.S., designs its own high-quality clothing and donates
the proceeds to various charity organizations that support veterans
dealing with PTSD and other war time related issues and illnesses.

Vet Threadz selected IronPlanet’s GovPlanet as an ideal online
advertising platform to reach consumers who share a love for the men and
women who serve our nation. The most recent Vet Threadz campaign on
GovPlanet features rotating banner ads on the homepage and auction
preview page. While the Vet Threadz campaign is specific to the
GovPlanet site, IronPlanet’s new advertising solution is now available
across all of its sites and platforms, including IronPlanet, GovPlanet,
TruckPlanet, Cat Auction Services, Kruse Energy & Equipment Auctioneers
and more.

“Each week GovPlanet draws an average of 80,000 or so attendees to our
online sales and marketplace, making it the ideal advertising partner
for businesses who are targeting military and equipment aficionados to
increase sales and web traffic,” said Matt Ackley, IronPlanet Chief
Marketing Officer. “We are proud to have Vet Threadz as one of our early
GovPlanet advertisers and honor the work they do to support our
veterans. It is exciting to see how our platform has helped to
dramatically increase their visibility.”

“As a non-profit business that donates all proceeds to veteran’s
charities, we were seeking to greatly expand our reach and get in front
of more people,” said Justin Clark President and CEO, Vet Threadz.
“GovPlanet provided us with the perfect solution to reach like-minded
consumers, who have great interest in military equipment and vehicles
and who are concerned about the welfare and care of our saluted
veterans, past and present. While we have only been advertising on
GovPlanet for a short while, we’ve already seen our website traffic
increase a remarkable 300%. It’s a win-win situation for our veterans.”

About IronPlanet

IronPlanet is a leading online marketplace for selling and buying used
equipment and other durable assets and an innovative participant in the
multi-billion dollar used equipment market. Founded in 1999 to transform
the global used equipment market, IronPlanet has built a database of
more than 1.7 million registered users worldwide. IronPlanet connects
buyers and sellers of used equipment with its exclusive IronClad
Assurance® equipment condition certification and
family of brands, including IronPlanet®, GovPlanet®,
TruckPlanet®, Cat Auction Services, Kruse Energy &
Equipment AuctioneersSM, allEquip® and
Asset Appraisal ServicesSM. IronPlanet is backed by Accel
Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For
more information, visit www.ironplanet.com.

Contacts

Natron Communications
Michael Ingalls, 917-494-4909
michael@natroncomm.com