Jack in the Box® Introduces the New Triple Bacon Buttery Jack™

The newest Buttery Jack features three types of bacon, including the
NEW bacon butter

in the Box®
is taking its award-winning Buttery Jack line
to new, bacon-filled heights with its latest signature burger, the
NEW Triple Bacon Buttery Jack™
. A burger unlike any other, the
Triple Bacon Buttery Jack boasts a first-of-its-kind secret ingredient,
real bacon butter!

Jack has revolutionized the way we eat bacon with the NEW Triple Bacon
Buttery Jack. Jack marries the slices of hickory-smoked bacon with
savory, melted bacon butter. Rounding out the trifecta, the burger is
then topped with a delicious bacon mayo. The Triple Bacon Buttery Jack
features a quarter-pound beef patty, grilled onions and cheddar cheese,
all on a gourmet signature bun. It’s got the craveable flavor of bacon
in every bite!

“We knew we were on to something special when we created the Buttery
Jack line,” said Iwona Alter, Chief Marketing Officer at Jack in the
Box. “The new Triple Bacon Buttery Jack builds on our legacy of buttery
burgers, offering a unique and innovative twist with our secret
ingredient, bacon butter. We think our loyal guests, as well as new
customers, will love the burger’s decadent flavors and standout

Jack in the Box will debut its commercial spot promoting the new Triple
Bacon Buttery Jack exclusively on Facebook
today. But don’t forget to tune in to The Big Game on Sunday, February
5, when the commercial will air on television for the first time. The
30-second ad features two teenagers who successfully hack into their
favorite food icon’s personal email. Within Jack’s email, the teens
uncover the recipe for the new Triple Bacon Buttery Jack, and share it
for everyone to enjoy! While in Jack’s email, the teen hackers also find
some of Jack’s never-before-seen secrets and pictures. Head over to
their page, JackiLeaks,
to get a peek at what Jack Box has been up to.

The Triple Bacon Buttery Jack burger is available at all
participating Jack in the Box restaurants for a limited time. For more
information on the Triple Bacon Buttery Jack, visit jackinthebox.com,
connect with Jack on social media on Facebook,
and YouTube.
Join the conversation using #BaconButterHack.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states and Guam. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba®, a leader in
fast-casual dining, with approximately 700 restaurants in 47 states, the
District of Columbia and Canada. For more information on Jack in the Box
and Qdoba, including franchising opportunities, visit www.jackinthebox.com
or www.qdoba.com.


for Jack in the Box
Nancy Fishgold, 213-486-6560