Kenneth Cole MANKIND HERO Partners with Big Brothers Big Sisters to Launch “Hometown Heroes” Campaign

NEW YORK–(BUSINESS WIRE)–Kenneth Cole MANKIND HERO announces its “Hometown Heroes” campaign in
partnership with Big Brothers Big Sisters of America to highlight the
importance of mentorship and community outreach during National
Volunteer Week (April 23 – 29, 2017).

The Kenneth Cole MANKIND HERO fragrance draws inspiration from today’s
modern heroes, who are courageous leaders, inspiring guides, and
committed mentors. At its core, the Hometown Heroes campaign aims to
reinforce the importance of performing small acts of courage, kindness,
and integrity – reminding us that everyone can be a hero to someone.

The nation’s largest donor and volunteer supported mentoring network,
Big Brothers Big Sisters, provides strong mentorship for children and
adolescents who need a positive role model. By facilitating meaningful,
monitored matches between adult volunteers (“Bigs”) and children
(“Littles”), the organization develops positive relationships that have
direct and lasting effects on the lives of young people across the

Our Bigs are making a difference every day by spending time with their
Littles, leading by example, and guiding them on the path to success. We
are so proud to celebrate these everyday heroes through our partnership
with Kenneth Cole,” said Pam Iorio, President and CEO of Big Brothers
Big Sisters of America.

Kenneth Cole Fragrances is proud to support Big Brothers Big Sisters of
America through its “Hometown Heroes” campaign in support of the mission
to offer mentorship to today’s youth. Beginning April 23, 2017, $2.00
for every purchase of specially-labeled limited edition Kenneth Cole
MANKIND HERO 3.4 oz and 6.7 oz Eau de Toilette fragrances (up to
$60,000), will be donated to Big Brothers Big Sisters of America to
support the work of local affiliates.


Parlux Fragrances LTD, a leading global beauty company designs,
manufactures, markets and distributes prestige designer fragrances and
related products since 1987. Parlux Fragrances LTD is a wholly owned
subsidiary of Perfumania Holdings Inc., an independent, national,
vertically integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ exchange


Kenneth Cole is an American designer, social activist, and visionary who
believes business and philanthropy are interdependent. His global
company, Kenneth Cole Productions, creates modern, functional, clothing,
shoes, and accessories for inspirational urban lifestyles under the
brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted,
as well as footwear under the name Gentle Souls. The company has also
granted a wide variety of third party licenses for the production of
men’s and women’s apparel, fragrances, watches, jewelry, eyewear, and
several other accessory categories, including children’s footwear. The
company’s products are distributed through department stores, better
specialty stores, company-owned retail stores and its e-commerce
website. Over 30 years ago, Kenneth Cole leveraged his passion and
unique brand platform to make a meaningful impact on people’s wardrobes,
as well as communities in need. He did what others didn’t and said what
others wouldn’t. Today, The Kenneth Cole Foundation remains committed to
helping communities in need by supporting Collective Health, Civil
Liberties, and Artistic Activism.


Big Brothers Big Sisters provides children facing adversity with strong,
enduring, professionally supported one-to-one mentoring relationships
that change their lives for the better, forever. Big Brothers Big
Sisters ensures that the children in its program achieve measurable
outcomes, including educational success, avoidance of risky behaviors,
higher aspirations, greater confidence, and better relationships. This
mission has been the cornerstone of the organization’s 113-year history.
With over 300 affiliates across the country, Big Brothers Big Sisters
has served more than 2 million children (“Littles”) in the past 10
years. Learn more at


Parlux Ltd:
Emma Garner, 212-878-3738
Wilmot Communications:

Hampton Carney, 212.206.7447
Wojtkiewicz, 212.206.7447