LittleThings Celebrates First Year With 1.7 Billion Page Views To Date

Top Ten Lifestyle Site Leading the Way with Positivity and Inspiration

the leading lifestyle destination for inspiring, uplifting, and engaging
stories, today celebrates its first anniversary. LittleThings has
experienced tremendous growth from inception with 427 million users,
1.35 billion sessions, and 1.7 billion page views to date. It is the
largest online hub for positive, feel good content targeted at the
successful, well-educated 30+ woman.

“LittleThings has become a major player in the online media industry. We
bring a unique perspective to content through the lens of positivity and
inspiration — something that seems to be missing from most major
publishers right now,” says LittleThings Co-Founder Joe Speiser. “We’ve
worked hard to hone in on content that really resonates with our readers
through a combination of algorithmic optimization, editorial insight,
and listening to our audience. During the past year, we have seen
sizable growth in readership, employee headcount, office space, and
social engagement — all robust benchmarks to build upon.”

Highlights of this year include:

Internal Growth

  • Team expansion to more than 50 writers, producers, designers, sales /
    marketing, and management staff
  • 20,000+ articles published to date
  • Offices spread over two Midtown Manhattan floors — including a
    custom-built studio dedicated to original content production

comScore Media Metrix Multi-Platform, Key Measures Report, July 2015,

  • 8th largest in Lifestyles category
  • 17.3% reach of total digital population
  • 74th largest site overall
  • 44.5MM unique visitors

Facebook, June 20151

  • 1st in total interactions per article – among the 10
    largest publishers
  • 3rd largest publisher with 6.1MM shares
  • 6th in total interactions with 24.8MM

Quantcast, July 2015

  • 4th largest mobile site
  • 24th largest website
  • 70MM uniques
  • 167MM page views


  • 80–120MM video views per month; 15MM / month via video partner for
    owned content
  • JW Player’s 3rd largest video publisher

LittleThings management has achieved recognition as an authoritative
resource on a variety of topics including positive publishing, content
scale, video and mobile success, and viewability, as demonstrated by
frequent references in the media and speaking appearances by senior

“Throughout my 25 years of experience in the media industry, rarely have
I seen a company achieve such immediate success and be poised for even
greater growth,” says LittleThings COO Gretchen Tibbits. “I’m excited to
work with Joe and our expanding team to not only retain our momentum but
further position LittleThings as a major player in the online publishing

1 NewsWhip, The Biggest Facebook Publishers, June 2015

Mark LoCastro, 646-779-8094
President of Public Relations