Lumosity Goes Beyond Brain Training Games to Launch Cognitive Insights
Insights Analyses Draw Upon Database of 4 Billion Games Played
SAN FRANCISCO–(BUSINESS WIRE)–Lumos Labs, creators of Lumosity, the world’s most popular brain
training program, today announced that it has launched cognitive
“Insights” that analyze an individual’s gameplay trends and patterns.
With over 4 billion games played by its 85 million registered users, the
company is leveraging this data to provide its subscribers with analyses
of both their individual cognitive patterns and how they compare to
other users. This first launch includes Insights on game strengths,
monthly gains and drops, and average speed versus accuracy performance.
“Lumosity has become synonymous with brain training, but our goal is to
go beyond brain training and develop engaging, motivating and
personalized experiences that let our users learn more about
themselves,” said Steve Berkowitz, CEO of Lumosity. “With over 4 billion
games played across nearly a decade, we are uniquely positioned to
provide our users with a deeper understanding of both their training and
performance.”
The company developed Insights in response to customer feedback from
thousands of App Store and Google Play reviews, as well as customer
support emails seeking better ways to track their progress. After
conducting a combination of in-person user testing and in-product
testing for select users, Lumosity designed Insights to offer a
personalized and actionable game performance analysis. Subscribers
receive insights into their game strengths after 8 gameplays, monthly
gains and drops after 25 gameplays, and speed versus accuracy
performance after 10 Ebb and Flow gameplays.
“Knowing your high score is valuable, but what’s even more valuable is
the coach who sits down with you to help you analyze how you played the
game so that you can do better next time,” said Berkowitz. “Our
cognitive Insights aim to be the smart coach who has analyzed your
gameplay across time and can offer you better input and direction each
time you play.”
In the coming months, the company plans to expand the Insights offering
to include analyses that connect gameplay data to lifestyle data such as
mood and sleep, and will be launching additional new features to help
all of its users get the most out of their training.
About Lumos Labs
Lumos Labs is the maker of Lumosity, a leading brain training product
with more than 85 million users from 180 countries. Founded in 2005 and
launched in 2007, Lumosity offers more than 50 games that are designed
to challenge core cognitive abilities. Lumosity’s games are based on
neuroscience, with continuing independent third-party studies being
conducted by researchers at academic institutions around the world.
Lumosity is available at http://www.lumosity.com
and on iPad, iPhone and Android, and in several languages including
English, French, German, Japanese, Korean, Portuguese and Spanish. Lumos
Labs is headquartered in San Francisco, California. For more
information, please visit www.lumosity.com.
Contacts
Lumos Labs (Lumosity)
Sara Colvin, 650-575-5891
scolvin@lumoslabs.com
