Macy’s Forecasts A+ Styles for the Back-to-School Season

NEW YORK–(BUSINESS WIRE)–With the back-to-school season approaching, Macy’s is ready to help
students put their best (fashion) foot forward for heading back to
classrooms this fall. Offering the best designers and brands at
affordable prices, Macy’s is the destination for parents, kids and
college students to score great finds across apparel, shoes and
accessories.


“Back-to-school is the perfect time of year to refresh your wardrobe and
infuse the season’s colors and trends,” said Stephanie Muehlhausen,
Macy’s vice president and fashion director. “From elementary school to
college, everyone will find the very best brands to start the school
year off right and achieve on-trend looks for the fall – whether it’s
dressing in boho chic, activewear or updated denim styles.”

Back-to-School Fashion Trends

For junior girls, this season brings a return to bohemian styling with
’70s global references. Picture a vibrant clash of cultures with ethnic,
folkloric, mosaic and dip-dye prints. These themes can be seen as
peasant tops and dresses that take the halls in off-the-shoulder
silhouettes, all with the return of the flare-leg. Students can embrace
their inner flower child with fringe, embroidery and craft details.
Additionally, ponchos and capes in blanket patterns add warmth and serve
as must-have layering pieces when temperatures drop.

Nothing says back-to-school like great denim. The red-hot denim-on-denim
trend is interpreted with chambray shirts and denim shells paired with
baby-bell jeans or a denim skirt. The denim trend receives a fun update
with styles featuring ripped and repaired patchwork details. The classic
shirt reinvents itself in new plaids, patterns and graphics. The
traditional plaid fitted shirt will also get a refresh as it evolves
into a slightly more oversized fit with more attention to detail. Junior
girls will also adopt a modern eclecticism by mixing plaids with
graphics, washed vintage treatments, and mixed media pieces. The
chambray shirt and white oxford blouse will both be key staples in her
closet.

For the casual, minimalist girl, “athleisure” continues to be an
important trend. Jogger pants, graphic tees, and loose, knit dresses
paired with white sneakers and dainty jewelry make a cool statement for
fall. Graphic tees have a comeback in bohemian-inspired celestial and
astrology prints, attitude-filled statement tees, and tees featuring
their favorite movie characters and scenes.

For young girls, the same trends apply, but are scaled down – peasant
tops, printed leggings, stretch denim, statement tees, and fit-and-flare
dresses all play a big role in wardrobes this fall for the little
fashionista.

In young men’s, the graphic tee trend continues, especially in different
variations of black and white. Pair a favorite tee with ripped and
repaired jeans, joggers, and track jackets. Young boys will also follow
this sporty trend, wearing their favorite pair of joggers with hoodies
and graphic tees for a hip, casual look.

Add to these looks with sneakers or high tops to achieve a contemporary,
active style. Modern backpacks in leather are the finishing touch for
the perfect back-to-school look for boys, girls, and teens this fall.

Back-to-School Deals

Customers can always expect the best when shopping for back-to-school at
Macy’s, including top brands such as Celebrity Pink, Epic Threads,
Jessica Simpson, Levi’s, Material Girl and XOXO, as well as Ideology and
Nike in activewear. From now through mid-September, visit your local
Macy’s store and macys.com for savings including:

Kids:

  • Uniforms $19.99 and under
  • Girls dresses $19.99 and under
  • Girls jeans and leggings $29.99 and under
  • Girls shorts and skirts $19.99 and under
  • Girls tops and tees $14.99 and under
  • Boys jeans $29.99 and under
  • Boys shorts $19.99 and under
  • Boys tees $12.99 and under
  • Boys active $19.99 and under

Young Men’s:

  • Jeans $29.99 and under
  • Joggers $29.99 and under
  • Graphic tees and tanks $19.99 and under
  • Shorts $29.99 and under
  • Fashion sneakers and slip-ons $59.99 and under

Juniors:

  • Dresses $39.99 and under
  • Tees $14.99 and under
  • Denim $29.99 and under
  • Shorts $14.99 and under
  • Skirts $19.99 and under
  • Leggings $16.99 and under
  • Sweaters $29.99 and under

In-Store Celebrations Nationwide

Macy’s will be celebrating the season with events in select stores in
August and September, including special appearances for kids by teen
sensation and singer-songwriter, Daniel Skye. Also, don’t miss Macy’s
back-to-school shopping parties with celebrity vlogger, Lindsey Hughes,
who will share her favorite styles and trends for juniors. Visit
macys.com for all local event information.

Visit macys.com/bts for more information on back-to-school fashions and
special promotions.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

Contacts

Macy’s Media Relations
Billy Dumé, 646-429-7449
billy.dume@macys.com
or
Tracy
Davis, 646-429-7470
tracy.davis@macys.com

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