Marketo and Vibes Unveil Strategic Partnership to Power Best-in-Class Mobile Marketing Automation Solution

10 Mayo 2016, 00:00 AM EDT

Marketers Can Seamlessly Integrate Text Messaging, Mobile Wallet
Marketing and Mobile Wallet Advertising into Marketo Campaigns

CHICAGO & SAN MATEO, Calif.–(BUSINESS WIRE)–#MMS—Marketo, Inc. (Nasdaq: MKTO), the
leading provider of engagement marketing software and solutions, and Vibes,
a mobile marketing leader, today announced a jointly built integration
to enable marketers to add key mobile channels into their automated
campaigns. This strategic partnership enables marketers to seamlessly
integrate text messaging (SMS/MMS), mobile wallet marketing (Apple
Wallet for iPhone, Android Pay for Android phones) and mobile wallet
advertising into existing campaigns and greatly increase the opportunity
to reach consumers on their preferred devices.

“Marketo clients are hungry to amplify their mobile marketing in order
to build stronger relationships with their customers,” said Mike
Stocker, Senior Director, Product Solutions & Innovation, Marketo. “By
integrating Marketo’s best-in-class marketing automation platform with
Vibes’ best-in-class mobile marketing, we’ve created a solution that
empowers marketers to reach consumers on their device of choice with
both speed and personalization.”

Vibes is already part of Marketo’s LaunchPoint® ecosystem, the most
complete network of best-of-breed marketing solutions. This partnership
builds upon Marketo’s commitment to helping marketers drive engagement
everywhere, at scale, from a single platform.

With this integration, marketers can complement existing marketing
channels with marketing and service-based mobile communications. For
instance, marketers can now:

Incorporate text
messaging (SMS/MMS) into Marketo-driven marketing campaigns.
Add mobile
wallet content to their email marketing campaigns to enable
customers to instantly save offers and loyalty cards to Apple Wallet
or Android Pay.
Utilize mobile wallet as the post-click destination for digital
advertising campaigns in Marketo, powered by Vibes’ WalletAds
solution.

With the power of marketing automation technology from both partners,
marketers can also now offer consumers the ability to determine how they
would like to receive personalized messages. If a consumer prefers
receiving sale notifications via text, marketers can send these messages
via mobile, instead of relying on email.

“General Growth Properties (GGP)
(NYSE: GGP) has been able to transform the shopping experience at
our 120 world-class malls to delight consumers at every step of their
shopping journey,” said Donna Pahel, vice president of digital marketing
at GGP. “Today’s consumers expect brands to cater to their needs in a
real-time, relevant way across screens. Marketo and Vibes’ automated
end-to-end solution will help GGP meet our shoppers’ expectations and
execute personalized marketing campaigns at scale across both web and
mobile channels.”

Forrester Research, Inc. estimates there are over 30
billion mobile moments each day in the United States. Marketers need
automated solutions that deliver both speed and personalization to
capitalize on these mobile moments and meet consumer demands in real
time.

“In many ways, communication on mobile devices is all about speed,
convenience and ease of use, so it’s only natural that mobile is coming
to marketing automation,” said Jack Philbin, co-founder and CEO of
Vibes. “The most effective marketing is tailored to meet the needs of
the end recipient, and more and more frequently we’re seeing that
consumers prefer mobile. Combining the power of mobile with the
automation technology of Marketo will unlock a solution that benefits
both consumers and marketers alike.”

Vibes will be on-site at Marketo’s
Marketing Nation® Summit in Las Vegas on May 9?12, 2016. Expected to
attract more than 6,000 marketers from around the globe, the conference
will feature thought-leadership, educational sessions, workshops and
trainings that empower marketers of every level to succeed in today’s
digital era.

General Growth Properties, Inc.

General Growth Properties, Inc. is an S&P 500 company focused
exclusively on owning, managing, leasing and redeveloping high-quality
retail properties throughout the United States. GGP is headquartered in
Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. www.ggp.com

About Marketo

Marketo (NASDAQ: MKTO) provides the leading engagement marketing
software and solutions designed to help marketers develop long-term
relationships with their customers – from acquisition to
advocacy. Marketo is built for marketers, by marketers and is setting
the innovation agenda for marketing technology. Marketo puts Marketing
First. Headquartered in San Mateo, CA, with offices around the
world, Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries. To
learn more about Marketo’s Engagement Marketing Platform, LaunchPoint®
partner ecosystem, and the vast community that is the Marketo Marketing
Nation®, visit www.marketo.com.

About Vibes

Vibes is a mobile marketing technology leader that helps some of the
world’s biggest brands unlock new revenue by arming them with the
technology and guidance they need to succeed in mobile marketing. Vibes’
Catapult Mobile Relationship Management (MRM) platform enables marketers
to manage all mobile communications including text messaging, push
notifications, Apple Wallet (formerly called Passbook), Android Pay
(formerly called Google Wallet) and mobile web campaigns ? all from a
single interface. Vibes has delivered more than 8 billion mobile
experiences since 1998 on behalf of customers such as Chipotle, Sears,
Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, and
Gannett. Vibes is a Tier 1 aggregator with direct connections to all
U.S. wireless carriers. To learn more about Vibes, visit www.vibes.com or
connect on Twitter.com/Vibes.