MasterCard Starts a “Priceless® Conversation” to support Stand Up To Cancer

Annual Dine Out campaign kicks off with goal to bring total funds
raised up to $35MM to fight cancer in the U.S. and Canada

PURCHASE, N.Y.–(BUSINESS WIRE)–This summer, lingering over a meal can mean getting together for a great
cause. Whether its brunch, lunch, dinner – any meal at all – the time
you spend with family and friends dining this summer will once again
help raise life-saving funds to support Stand Up To Cancer. For the
seventh consecutive year, MasterCard is collaborating with Stand Up To
Cancer (SU2C) and inviting cardholders to give back through the simple
act of dining out.

“The belief that experiences matter more than things is at the very
heart of our Priceless Causes platform,” says MasterCard chief marketing
and communications officer, Raja Rajamannar. “We’re giving our
cardholders the ability to drive real impact by doing something they do
regularly, like dining out with family and friends. It is their
contributions, collectively, that make this collaboration so powerful in
the fight against cancer.”

When cardholders spend $10 or more when paying for a qualifying meal
with their MasterCard, MasterCard will make a donation to SU2C one
precious cent at a time, up to a total of $4MM in the U.S. now through
August 19th* and up to $250,000 CDN in Canada, July 14 to
September 15.** If this year’s maximum amount is reached, it would bring
the total MasterCard has donated to SU2C over the course of the
collaboration to over $35MM.

And to further the dialogue around this important cause, this year
MasterCard is introducing Priceless® Conversations,
moderated by award-winning journalist and SU2C Co-Founder Katie
. Priceless® Conversations is a chance to bring
together the brightest in the cancer community to have a meaningful
discussion about ending cancer in our lifetime. The first-ever Priceless
Conversations will take place in New York City on July 15 with a panel
that includes doctors, scientists, cancer survivors and ambassadors:

  • Julian Adams, Ph.D., member of SU2C Scientific Advisory Committee,
    president of Research and Development,
    Infinity Pharmaceuticals,
    Inc., Cambridge, MA;
  • Dana Pe’er, Ph.D., 2011 SU2C Innovative Research Grant
    recipient, Department of Biological Sciences and Department of Systems
    Biology professor, Columbia University
  • Linda Kirkpatrick, Executive Vice President, Market Development,
  • Karen Taphorn, who has achieved remission since participating in a
    SU2C clinical trial and completing a last round of immunotherapy in
    July 2015.

“The power of collaboration is at the heart of SU2C,” says Rusty
Robertson, Co Founder, Stand Up To Cancer. “Together, we’ve raised
millions of critical dollars that are being used today by Stand Up To
Cancer Dream Teams across the U.S. and Canada. Our longstanding
collaboration with MasterCard shows what an outstanding commitment the
organization has made to raising awareness and funds to make everyone
diagnosed with cancer a survivor.”

Priceless® Conversations, taking place on July 15 in NYC,
will lead into the 2016 inaugural Priceless® Table. Diners
will enjoy an incredible meal curated by celebrity chefs Amanda
and Marc
on the Weill Terrace atop Carnegie Hall, one of the most
prestigious music venues in the world. MasterCard’s Priceless®
Table program delights consumers with exclusive experiences by offering
upscale cuisine in the most unexpected venues in the cities they love.

On August 12th, Priceless® Conversations will
head to Los Angeles to continue to highlight the need for ongoing
research and support of SU2C. A Priceless® Table, set at
one of Paramount Pictures Studios’ iconic film sets and catered by Chef Susan
Feniger with Mud Hen Tavern
, will follow.

On Tuesday, July 12, the MLB All-Star Game Presented by MasterCard will
air live on FOX at 8:00 pm ET and feature the annual SU2C moment where
everyone in the ballpark – players, managers, executives and fans alike
– gives tribute to someone who battled or is battling cancer.

In Canada, MasterCard will also be supporting Stand Up To Cancer Canada
locally with a restaurant campaign starting July 14, urging consumers to
dine out using MasterCard to help support the cause.

MasterCard cardholders who want to have a one-of-a-kind dining
experience at a Priceless® Table can make reservations on
select dates throughout the summer by visiting
These dinners will be prepared by renowned chefs and held at exclusive
locations across the U.S.

The donations driven by MasterCard’s generous cardholders have helped
provide support for translational cancer research conducted in the Stand
Up To Cancer model. For more information, visit

*Ends 8/19/16 or when max is reached, whichever occurs first. For U.S.,
see Terms at

** Beginning July 14, 2016 MasterCard Canada will donate $0.01 CDN to
Stand Up to Cancer Canada for each qualifying restaurant purchase made
with a Canadian MasterCard, up to $250,000 CDN (the “Canadian
Promotion”). International transactions ineligible. The Canadian
Promotion ends on Sept. 15, 2016 or at our $250,000 CDN goal, whichever
comes first. Further, beginning July 1, 2016 MasterCard US will donate
$0.01 USD to Stand Up to Cancer for each qualifying restaurant purchase
made with a U.S. MasterCard, up to $4,000,000 USD (the “US Promotion”).
The US Promotion ends on Aug. 19, 2016 or at our $4,000,000 USD goal,
whichever comes first. PIN and International transactions ineligible.

About MasterCard,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Beyond
the Transaction Blog
 and subscribe for
the latest news on the Engagement

About the Stand Up To Cancer Initiative Stand Up To Cancer (SU2C)
raises funds to accelerate the pace of research to get new therapies to
patients quickly and save lives now. SU2C, a program of the
Entertainment Industry Foundation (EIF), a 501(c)(3) charitable
organization, was established in the United States in 2008 by film and
media leaders who utilize the industry’s resources to engage the public
in supporting a new, collaborative model of cancer research, and to
increase awareness about cancer prevention as well as progress being
made in the fight against the disease. As SU2C’s scientific partner, the
American Association for Cancer Research (AACR) and a Scientific
Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct
rigorous, competitive review processes to identify the best research
proposals to recommend for funding, oversee grants administration, and
provide expert review of research progress.

For more information about Stand Up To Cancer, visit:

About EIF Canada / Stand Up To Cancer Canada EIF Canada, a
Canadian registered charity (Reg. # 80550 6730 RR0001), founded by the
U.S.-based Entertainment Industry Foundation, was established to conduct
charitable programs in Canada addressing health and other issues. Stand
Up To Cancer Canada (SU2C Canada) is a program of EIF Canada that raises
funds to support collaborative research teams, as well as education and
awareness programs conducted in Canada.

Organizations collaborating with the SU2C Canada initiative include the
Canadian Breast Cancer Foundation, with support from CIBC; the Cancer
Stem Cell Consortium, with funding from Genome Canada and the Canadian
Institutes of Health Research; the Ontario Institute for Cancer
Research; and The Hospital for Sick Children Foundation (SickKids).
MasterCard and AstraZeneca are the first Canadian corporate supporters
of SU2C Canada.

For more information on Stand Up To Cancer Canada, visit


Lauren Mostowyk