MasterChef Winner Partners with New Food Subscription Service

HOUSTON–(BUSINESS WIRE)–Winner of MasterChef Season 4 on FOX, Chef Luca Manfè will serve as lead
chef and box curator for a new Houston-based Italian food subscription
service, Delivery Italiano. Chef Luca will inspire the culinary vision
of the brand and hand-select many of the service’s products, which will
be shipped on a monthly basis to its subscribers.

The idea came to founders Lance and Brett Martin while searching for
artisanal Italian foods to include in a culinary tour of Italy. With
Chef Luca’s help, the brothers created a pantry box that comes ready to
make into a meal. Subscribers can also add meat or seafood to the pantry
items they receive.

Delivery Italiano is accepting pre-orders now and ships its first boxes
on March 30. Each month, the service delivers 8–10 high-quality,
authentic Italian imports to its subscribers’ doors. Many of the
products have never been imported to the U.S. before. Chef Luca, a
native Italian, will lend his expertise in Italian cuisine and culture
in order to source rare products and shape the flavors and experiences
in each upcoming box.

“I wanted Americans to be able to taste the foods of my home,” Chef Luca
said. “It’s hard to find products of this quality in your everyday
market. We sent people all over Italy in search of the best pastas,
sauces, vegetables and olive oils in order to create a unique sensation.
It was important to me to maintain the integrity and authenticity of the
products. Many of the products are made by Italian families who have
owned their businesses for generations.”

Each box contains enough Italian pantry staples to feed eight people.
Delivery Italiano’s mission is to help their subscribers create new
traditions and memories involving cooking and enjoying everyday food
together, and, of course, indulging in savory pastas and desserts.

“Each box is its own experience,” Chef Luca said. “We create a different
flavor palette for each month, and the products can be cooked in nearly
any combination. Brett and Lance really wanted anyone to be able to cook
these foods at home and create a meal that anyone could love.”

Starting at $65 per month, the service offers one-time purchases and
monthly subscriptions. Delivery Italiano estimates that the items in
each box would cost 40 percent more on average if subscribers were able
to find them in stores or online.

About Delivery Italiano

Delivery Italiano operates as its own importer of foods sourced directly
from Italian producers and has a mission to import artisanal items from
Italy’s best farmers and producers to our 20,000 sq. ft. fulfillment
center in Houston, Texas. With our analytics and inventory-management
software platforms, we can manage our inventory in real time as products
arrive via sea and air freight into Houston. Within 48 hours, orders
ship out to our customers nationwide.

With Delivery Italiano, you can experience an authentic Italian meal
internationally sourced by our world-famous chefs and cooked in your own
kitchen. Each month, we send 8–10 of the highest-quality, authentic
Italian pantry staples right to your doorstep in our Chef’s Select box,
which serves eight. Enjoy it on your own or gather friends and family
for a dinner party.

We import only the most traditional foods found in every kitchen across
Italy. From artisanal pastas to handcrafted pestos, each box delivers an
authentic Italian dining experience. For more information, visit


Studio Brand Collective
Sarah Stobb, (713) 863-1141