Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences

Known as the world’s leading mobile video marketing platform, Mogreet

is now cementing its place in the industry as the leading mobile

messaging solution for Hispanic audiences.

Broadcasters and media companies, including

Communications and impreMedia are among the growing roster of

companies that are shifting their marketing and advertising investments

from traditional channels to mobile. The Hispanic segment, in

particular, offers significant opportunity for marketers, as research

suggests that U.S. Hispanics are more engaged with their mobile devices

than the average U.S. population. According to ComScore M:Metrics

research, 71 percent of Hispanics consume content on their mobile phone,

compared with the market average of 48 percent. “Our mobile platforms

are becoming an increasingly important component of our sales platform,”

said Walter F. Ulloa, Chairman and Chief Executive Officer of

Entravision Communications Corporation. “We made a number of investments

in our mobile capabilities during 2011, and the fourth quarter 2011 was

our best mobile quarter ever, with mobile revenues more than doubling

during the fourth quarter 2011 compared to the fourth quarter 2010.”

“Our platform is designed to grow broadcast and media audiences and most

importantly, help radio and television stations, and media companies,

take advantage of the hyper-growth in local and national mobile

advertising,” said James Citron, CEO, Mogreet.

“Using our platform, broadcasters and media companies are able to

monetize the mobile channel by offering their advertisers the capability

to connect with consumers through mobile and social media.”

Mogreet

has launched many successful mobile marketing campaigns with leading

Spanish-language broadcast and media companies, including industry giant

Communications Corporation. “With Mogreet’s MMS messaging platform

we have the extra advantage of offering our clients and advertisers a

full and robust 360 degree interactive opportunity. Along with our TV,

radio, online and the addition of Multi-Media Text messages, our clients

see the immediate benefits of advertising with Entravision

Communications,” says Esteban Lopez Blanco, Executive Director of

Digital for Entravision Communications.

Some of the features in Mogreet’s

platform include:

Mogreet’s platform is a cross-carrier solution with the ability to send

messages to nearly all mobile phones in North America and Europe.

Mogreet can deliver messages to a total market of 290 million+ consumers.

Mogreet

Founded in 2006, Mogreet is the leading mobile

marketing platform for the delivery of rich media to mobile devices. The

company works with leading marketers in entertainment, broadcast and

traditional media, retail, consumer products, health care and real

estate. The company has raised $10 million in venture capital from

Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass

Ventures and Clovehitch Partners. Mogreet is headquartered in Venice,

California. http://www.mogreet.com