National PTA and LifeLock Help Parents with Back-To-School To-Do List with “The Smart Talk”

Online Tool
Helps Families Set Technology Ground Rules as
More Kids Go Digital

  • 50 percent of children receive their first smartphone by age 111
  • Written agreements tend to have a higher success rate than verbal
  • A child’s identity and well-being can be compromised by their
    online behavior

SAN FRANCISCO–(BUSINESS WIRE)–Everyone knows about the inevitable “birds and the bees” talk between
parents and their kids, but what about the “texts and the tweets”?
That’s another “talk” that’s rising in importance, especially during the
back-to-school season when parents prep their kids with the latest gear
and gadgets. National PTA and LifeLock created The
Smart Talk
— a free, online tool to help families set ground rules
for technology use and have open, ongoing conversations about online
safety and responsibility.

The creation of The Smart Talk is part of a two-year collaboration
between LifeLock,
. (NYSE: LOCK), a leader in proactive identity theft protection,
and National
, the nation’s oldest and largest child advocacy association,
that’s aimed to encourage families to have an open, ongoing conversation
about making positive, safe decisions online.

“In the fast-moving digital world, a child’s identity and well-being can
be compromised by their online behavior,” said LifeLock CEO Hilary
Schneider, a mother of three. “As digital natives, today’s kids need to
learn the rules of the road for navigating life online. Many parents
find the idea of having the technology talk overwhelming because they
don’t know what topics to even begin to cover.”

Technology is playing an ever-increasing role in our lives, with the
majority of children receiving their first smartphone by age 11,
according to a 2015 LifeLock1 survey. While 79 percent of
families have technology agreements with their children, only 6 percent
of those are written agreements, which tend to have a higher success
rate than verbal ones among families that report having technology

Smart Talk
engages kids and parents in an interactive experience,
leading them through a guided conversation about five key areas:

  • Online safety and privacy
  • Screen time
  • Apps and downloads
  • Texting and calling
  • Social media and respect

Families then create a personalized agreement that can be stored on a
computer or printed and posted at home.

“Technology has opened up a world of opportunities in every aspect of
life and is essential for the development of skills children need to
thrive. As parents, we want our children to learn and have fun through
technology, and at the same time, stay safe and develop healthy
lifestyles,” said National PTA President Laura Bay, a mother of three.
“The Smart Talk brings families like yours and mine together for
productive conversations about devices and technology use to help
children build good digital habits and ensure they have the skills they
need to be safe and responsible online.”

Parents looking to begin the conversation today can visit The Smart Talk website
and review this quick
to get started. More information is available on The Smart
Talk Facebook
page and YouTube

1Commissioned study conducted by ResearchNow on behalf of
LifeLock, adults 18 and older were surveyed online between July 20-24,

About National PTA

National PTA® comprises millions of families, students, teachers,
administrators, and business and community leaders devoted to the
educational success of children and the promotion of family engagement
in schools. PTA is a registered 501(c)(3) nonprofit association that
prides itself on being a powerful voice for all children, a relevant
resource for families and communities, and a strong advocate for public
education. Membership in PTA is open to anyone who wants to be involved
and make a difference for the education, health and welfare of children
and youth.

About LifeLock

LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity
theft protection services for consumers and fraud and risk management
solutions for enterprises. LifeLock’s threat detection, proactive
identity alerts, and comprehensive remediation services help provide
peace of mind for consumers amid the growing threat of identity theft.
Leveraging unique data, science and patented technology from ID
Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity
theft protection that goes beyond credit monitoring. As part of its
commitment to help fight identity theft, LifeLock works to train law
enforcement and partners with a variety of nonprofit organizations to
help consumers establish positive habits to combat this threat.


LifeLock, Inc.
Jeff Davis & Sydney Brown, 480-457-2138
Heidi May Wilson, 703-518-1242