New Innovation from Curalate Makes Blog Images Instantly Shoppable

Using Curalate Reveal, Brands like Crate & Barrel, Free People, and
PBteen Are Turning Blog Content into Commerce

PHILADELPHIA–(BUSINESS WIRE)–Curalate, the leading visual commerce platform, today announces Curalate
Reveal, a new solution enabling consumers to discover and shop the
products they love by simply clicking on images. This innovation allows
brands to create compelling consumer experiences on owned blogs, as well
as the blogs of their key influencers.

Previously, brands were forced to provide a running list of product
hyperlinks below each blog image, which was time consuming for digital
marketers and made for a confusing consumer browsing experience. With
Curalate Reveal, brands can easily tag multiple products within blog
imagery, allowing consumers to take action on the products they’re
viewing by simply pointing to them in the picture and clicking. Curalate
Reveal is fully optimized for desktop, tablet and mobile devices
enabling consumers to engage with their favorite brands and products on
the go.

“Curalate Reveal has dramatically improved the consumer shopping
experience across our blog,” said Allyson Buscemi, Social Media Manager,
PBteen. “We have seen a higher click through rate on the images in our
blog, made even better with the ease in getting Curalate Reveal up and
running in a matter of minutes.”

“We’re known for our beautiful products and compelling imagery, which
our consumers love to see showcased across our blog. With Curalate
Reveal, we’re helping our consumers more easily find and purchase our
products through a very intuitive experience.” said Kirsten Nieman,
Director of Marketing, Schoolhouse Electric & Supply Co. “We look
forward to extending this experience to our influencers as well.”

“There’s a massive movement underway to allow consumers to discover and
purchase products across any digital channel,” said Apu Gupta, CEO of
Curalate. “The blogs of brands and their influencers are full of
beautiful product imagery, but to date it has been frustratingly
difficult to identify the products within those pictures. Curalate
Reveal fixes this and creates the easiest path from picture to purchase.”

Curalate Reveal is now available to the more than 700 brands currently
working with Curalate. Launch partners for Curalate Reveal include
PBteen, Plaid Crafts, Murad, Schoolhouse Electric, Crate & Barrel, and
Free People.

Examples of Curalate Reveal in action can be found in the links below:

Pottery
Barn Teen
Crate&
Barrel
SchoolhouseElectric

About Curalate

Curalate is the leading visual commerce platform used by hundreds of the
world’s most loved brands. Curalate solutions touch millions of
consumers daily by enabling brands to unlock the power of pictures. For
more information, visit www.curalate.com.

Contacts

Traeger Communications
Jennefer Traeger, 720-988-6149
jtraeger@traegercommunications.com