New Markerless Augmented Reality Technology for Retailers, Manufacturers and Homebuilders Unveiled in Marxent VisualCommerce™ Product Update

Actualizado: 30 Nov 2023, 12:56 PM EST Publicado: 01 Mar 2017, 07:53 AM EST

Update to VisualCommerce™ 3.0 features Marxent’s
stable, scalable and proprietary patent-pending markerless AR solution
for home furnishings, building products, built environments and more

DAYTON, Ohio–(BUSINESS WIRE)–Marxent,
the leader in Augmented Reality (AR) and Virtual Reality (VR) for
retailers and manufacturers, today announced an update to its VisualCommerce™
3.0 3D product platform that will enable a markerless
augmented reality solution for mobile in-field and
direct-to-consumer sales. Home furnishings retailers, home builders, and
manufacturers can now offer customers a flexible, endless aisle shopping
experience with photo-real AR technology made available from anywhere.

Designed for omnichannel retailers and manufacturers, Marxent’s
VisualCommerce™ platform is a cloud-based content management system for
smart 3D products that is purpose-built for use across channels. The
VisualCommerce™ platform enables retailers to invest in a single 3D
product library that can be then used to create 3D experiences
appropriate to various points in the retail customer journey, including
markerless AR, touchscreen, VR showrooms and more.

Marxent’s proprietary markerless AR technology allows users with single
camera mobile devices to place a single 3D product into a real-world
context without the use of a QR code or image marker. With markerless,
AR is now more portable and more accessible to a broader base of users.
Using the camera on a tablet or mobile device to orient the 3D object in
real space, the selected object can be viewed at a distance or up close,
and manipulated to fit in real-world environments.

“Our focus on creating a stable, realistic markerless AR solution that
scales is a direct response to the requirements of real clients in the
retail and building products verticals,” said Beck Besecker, CEO and
co-founder, Marxent. “Retailers and manufacturers have long been
interested in AR and VR as visualization tools, but issues with
stability, scale and product realism have held them back from fully
investing. Now they can be confident that an investment in 3D product
strategies for in-context shopping will perform, resonate and pay off.”

“Many of the early markerless AR solutions are still contending with the
challenges of realism, tracking and accurate placement in a virtual
scene,” said Barry Besecker, CTO and co-founder of Marxent. “The
markerless technology we’ve developed at Marxent is designed with
commerce and consumer use in mind, using algorithms and relative
positioning to deliver immersive, realistic and detailed visualization
that can build buyer confidence and help drive purchase decisions.”

About Marxent
Marxent
is the leader in markerless Augmented Reality, Virtual Reality and 3D
solutions for retailers and manufacturers in the home furnishings,
building products, home building (design/build) and industrial equipment
industries. Marxent’s VisualCommerce™
platform is a content management system for 3D products that works
seamlessly across sales channels with easy-to-use web, mobile augmented
reality, virtual reality (HMD) and touchscreen showroom applications.
With VisualCommerce™, buyers can visually configure, price, and generate
quotes for projects with multiple components and customizations.
Companies tapping into the power of VisualCommerce™ include Ashley
Furniture HomeStores, American Woodmark, USG and CPG Building Products
(AZEK, TimberTech) and a Fortune 500 retailer. For more information,
visit www.marxent.com.