New Mobile Voter Campaign from Swyft Media Encourages Millennials to Share Civic Pride with Friends

Mobile Keyboard Features Presidential Election-Inspired Emoji and GIFS

NEW YORK–(BUSINESS WIRE)–Swyft
Media
, the company helping brands and advertisers become part of the
world’s largest conversation, today unleashed #MobileVoter, a campaign
designed to engage mobile consumers with U.S. Presidential
election-themed emoji, GIFs and themes. The #MobileVoter Campaign puts
the power of the poll at voters’ fingertips with interactive stickers
and short-form videos ranging from an “I Voted” button to emoji of the
leading presidential candidates. The #MobileVoter Sticker Pack is
available as a free download in the BBM, Tango and Paltalk stickers
stores and the Votemoji keyboard is available as a free download in the Apple®
iTunes® App Store
and Google™
Play Store
. Swyft Media Inc. is a wholly-owned subsidiary of
Monotype Imaging Holdings, Inc. (Nasdaq:TYPE).

“Mobile messaging continues to be such an important platform for
millennials and young consumers to have their voices heard and to
interact with peers,” said Evan Wray, co-founder and vice president of
Swyft Media. “Our #MobileVoter Campaign gives consumers a fun, engaging
and modern way to demonstrate love for their country and support their
favorite candidate – with content that inspires both politically charged
and playful conversation among their friends and social network. This
election has created a new level of dialogue among the American people
and now there is a way to take it to their favorite mobile messaging
platform and share their sentiments using entertaining visual content.”

The 2016 presidential election is already proving to be historic,
especially as it relates to engaging millennial voters in the broader
political conversation. For the first time, millennials’ proportion of
the eligible voting population parallels that of baby boomers1.
Swyft Media engages these young consumers with branded content in the
places they spend most of their time – mobile and social media apps.

Branded sticker and GIF keyboards are available as part of Swyft
Media’s Mobile Engagement Platform
, a one-stop-shop for brands and
advertisers to launch branded campaigns directly targeting a millennial
audience.

About Swyft Media

Swyft Media helps brands and advertisers become a part of the world’s
largest conversation by creating and distributing branded content that
consumers want, love and share with friends across a wide variety of
mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives
advertisers and brands an opportunity to use branded ad units like
emoji, digital stickers, GIFs, photo frames, photo filters, chat and
video to reach and engage millennials and young consumers in the places
they spend the most time –mobile apps. The combination of Swyft’s Mobile
Engagement Platform and design expertise helps brands and advertisers
drive highly engaging, measurable and amplified marketing campaigns, and
potentially reach one billion monthly active users worldwide. To
date, Swyft has worked with more than 300 popular global brands such as
MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to create deep consumer
engagement. Through its relationships with approximately 60 app
partners, Swyft boasts one of the largest opportunities for brands to
reach younger consumers in way that feels natural and unobtrusive. For
more information, visit: www.swyftmedia.com
or follow us on Facebook
and Twitter.
Swyft is a subsidiary of Monotype Imaging Holdings Inc. (Nasdaq: TYPE).

1 Center for American Progress, https://www.americanprogress.org/wp-content/uploads/issues/2009/05/pdf/millennial_generation.pdf

Contacts

Swyft Media/Monotype
Amy Aylward, 781-970-6070
amy.aylward@monotype.com