Nurture My Child Acquires Camp Sloop

The leading resource for families to find Austin camps is now housed
under the Nurture My Child brand

AUSTIN, Texas–(BUSINESS WIRE)–Nurture My Child today announced it has acquired the assets of Camp
Sloop, the leading resource for families to find camps and classes in
Austin and surrounding areas. The Camp Sloop business and database will
now be integrated into the operations of Nurture My Child.

This is a natural transition for the Camp Sloop business, as Nurture My
Child Founder and CEO Rebecca Cole has been a partner in the company
since its creation in 2012.

For the past eight years, Nurture My Child’s mission has been to educate
parents on childcare and education options available to their children
and take the stress out of finding the right solutions for their family.
The acquisition of Camp Sloop allows the company to expand upon this
goal by providing families with a single site to find all of their
child’s needs—from camps to classes, childcare to private schools. This
announcement is just the beginning of more offerings to come in 2016.

“Nurture My Child has a solid track record of guiding Austin families
through each step of the child care and early education search process,”
Nurture My Child Founder and CEO Rebecca Cole said. “Our goal is to
support families all year long with the very best resources. It’s a
natural fit to incorporate a database like Camp Sloop that guides
parents through the process of finding the perfect summer camps for
their kids.”

The Camp Sloop integration on the Nurture My Child website works by
allowing parents to search for camps in a way that is easier and more
reliable than combing through publications or doing web searches.
Nurture My Child’s camp database is updated consistently and is the only
place where a large majority of camps in Austin and the surrounding
areas are listed and families can search by multiple criteria like camp
activities, schedule, location, ages, etc.

Nurture My Child will host the annual Austin Summer Camp Fair in
February, previously coordinated by Camp Sloop. The free Austin Summer
Camp Fair brings Austin-area camps under one roof to make it easy for
families to visit with each camp and make the best, educated decision on
where to send their children for the summer.

“It’s our goal to provide a friendly, community-focused event experience
for the camps, families, vendors and sponsors,” Cole said. “We look
forward to continuing to serve Austin families in the years to come as
Nurture My Child continues to enhance the camp database and evolve the
Austin Summer Camp Fair to be the perfect environment for meaningful
conversations and connections.”

About Nurture My Child:

Headquartered in Austin, Texas, Nurture My Child helps families evaluate
options for their children’s education and developmental opportunities.
Founded by Rebecca Cole, Nurture My Child launched in September 2009 and
families have been singing the company’s praises ever since. From camps
to classes and childcare to private schools, Nurture My Child provides a
single site for families to examine their options and decide upon their
ideal solution. Learn more at


For Nurture My Child
Brooke Boriack, 512-551-9253