Only Natural Pet® Is First Pet Brand at X Games

A Leading Natural, Sustainable Pet Brand, Only Natural Pet, Sponsors
Dog Demonstration Park, Popular Attraction at X Games Aspen’s X Fest at
the Base of Buttermilk Mountain

ASPEN, Colo.–(BUSINESS WIRE)–One of the nation’s leading natural pet lifestyle brands, Only Natural
Pet, announced today it is sponsoring the Dog Demonstration Park, a
popular attraction at X Games Aspen 2017, held Jan. 26-29 in Aspen’s
Buttermilk Mountain area. The X Games confirmed that this is the first
time a pet brand has sponsored the event, showcasing the deepening trend
toward people enjoying life and all its activities with their pets –
even on the ski hill.

The Dog Demo events will be held several times throughout the day over
the weekend of X Games Aspen and has been a popular activation on-site
with spectators, showcasing world-class rescuing techniques, including
safely burying people in the snow to be located, uncovered and rescued
by the canine team.

Only Natural Pet will be on site with an exhibition booth featuring a
demonstration of the brand’s Wholesome Homemade product, a line of
dehydrated dog food where a pet parent simply adds water and in 10
minutes can serve up a freshly made stew to their dog. Only Natural
Pet’s Wholesome Homemade formulas are protein-rich with chunks of
high-quality cooked meat and nutrient-rich dehydrated fruits and
vegetables like sweet potatoes, carrots, cranberries and spinach. Only
Natural Pet’s food and treats are paleo inspired – meaning high in
protein and low in carbs – to mimic the ancestral diets of dogs and cats.

“We are thrilled to be the first pet brand to sponsor an on-site
activation at X Games and to introduce X Game-goers to our unique
natural pet lifestyle brand,” said Marty Grosjean, founder and CEO of
Only Natural Pet. “Just last month we also grand opened our second Only
Natural Pet flagship store here in Aspen, and so we are pleased to be
here at X Games and in Aspen as a more permanent fixture to share the
good news on our natural, wholesome lifestyle brand with the Aspen
community and visitors to the area.”

The Only Natural Pet Aspen store is located at 416 East Cooper Ave. in
the Cooper Ave. pedestrian mall.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that
takes a holistic approach to optimizing the health of dogs and cats. The
brand’s product range includes food, treats, vitamins, supplements,
grooming, and flea & tick control – all meeting Only Natural Pet’s
rigorous ingredient standards to ensure that the products are natural
and healthy.

Only Natural Pet’s food and treats are paleo inspired – meaning high in
protein and low in carbs – to mimic the ancestral diets of dogs and
cats. The company is focused on fresh ingredients, minimal processing,
and small batch production to provide optimal nutritional value. The
company’s food and treats use quality ingredients such as free-range
chicken, wild-caught fish, grass-fed lamb and beef, as well as
low-glycemic carbohydrates like sweet potatoes, lentils and garbanzo
beans, and real fruits and vegetables such as apples, cranberries,
celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain
artificial preservatives, flavors, sweeteners or colors and are
generally grain-free. Only Natural Pet’s flea & tick control products
are based on natural botanical ingredients, not chemicals or pesticides.
As a founding member of the Pet Sustainability Coalition, Only Natural
Pet is also committed to sustainable and “green” business practices
utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a
commitment to finding the most effective and natural pet products for
every facet of a pet’s life. Today, it is a leading online retailer in
the natural pet supplies market. The company operates an e-commerce site
(onlynaturalpet.com), two flagship retail stores, and a catalog business
featuring more than 3,900 products including Only Natural Pet, as well
as other leading brands in the natural, organic and eco-friendly pet
supply market.

To make the unique and special natural pet lifestyle brand more
accessible to pet parents, Only Natural Pet is now also available in
more than 700 PetSmart stores across North America. PetSmart serves as
the exclusive national retailer for the brand, and store locations can
be found at onlynaturalpet.com/petsmart.

Contacts

Golin for PetSmart Inc.
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com