Popemoji from Swyft Media to Spread #GoodIsWinning Message During Papal Visit

10 Sep 2015, 07:01 AM EDT

Commissioned by Aleteia.org, Whimsical Images Now Available for iOS
and Android

NEW YORK–(BUSINESS WIRE)–Swyft Media, the company helping brands and advertisers become a part of
the world’s largest conversation, today announced the availability of
Popemoji. Designed to celebrate Pope Francis’ upcoming visit to the U.S.
from September 22-27, 2015, the Popemoji keyboard features 52 emoji and
14 GIFs of Pope Francis and is available now for free in the Apple®
iTunes® App Store and Google™ Play Store. Swyft Media Inc. is a wholly
owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).

Commissioned as a part of a “Good is Winning” initiative by global
Catholic network Aleteia.org, the keyboard features various emoji of
Pope Francis doing things like heading a soccer ball, taking selfies
with the crowd and visiting the Liberty Bell, United Nations and
Washington Monument.

“Emoji are so ingrained in digital and social language, particularly
among young people, that it was natural to make them an element of our
digital effort to support Pope Francis’ visit to the U.S. Besides, the
Pope has a great sense of humor, is totally approachable and dedicated
to engaging people where they communicate,” said Kathleen Hessert,
founder of Sports Media Challenge, which is overseeing the digital
aspect of Aleteia.org’s effort. “By engaging millennials, we’ll enable
new conversations throughout Pope Francis’ visit to the U.S., with the
goal of keeping that community involved in a dialogue over the long
term. Swyft Media is a leader in this space and its successes in these
mediums with cool and creative branded content made them a natural
partner for us in this once-in-a-lifetime project.”

Pope Francis is scheduled to touch down in the U.S. on September 22,
2015, and visit Washington D.C., New York City and Philadelphia during
his five-day trip. The PopeIsHope Digital Street Team, assembled by
Aleteia.org, will capture the spirit of how Pope Francis interacts with
the crowds in each city and will use digital storytelling to inspire
young people to be a part of the “Good is Winning” movement – before,
during, and after the Pope departs from the U.S. – by highlighting acts
of courage, dignity, kindness, and mercy in every day life.

“We understand what kind of content millennials and young consumers
want, and more importantly want to share, and we’re very excited that
Swyft Media’s technology is at the center of one of the biggest events
of the year in the U.S.,” said Evan Wray, co-founder and vice president
at Swyft Media. “What better way to bring such a monumental event to the
digital generation than through emoji that capture the personality and
sentiment of such an important figure. Pope Francis is a
larger-than-life individual and the stickiness and viral effect of this
campaign should be off the charts.”

Swyft Emoji Keyboards help brands and advertisers create a fun,
non-intrusive and emotional connection with consumers by allowing them
to take their favorite character, brand, sports team or icon with them
wherever they go. Whether consumers are using iMessage, WhatsApp,
Facebook Messenger, LINE, WeChat or any other number of messaging apps,
they now have the power to share content from their favorite branded
emoji keyboard.

About Swyft Media

Swyft Media helps brands and advertisers become a part of the world’s
largest conversation by creating and distributing branded content that
consumers want, love and share with friends across a wide variety of
mobile apps. To date, Swyft has worked with more than 300 popular global
brands such as 1-800Flowers, MillerCoors, Sony, Interscope Records and
SEGA to create deep consumer engagement through branded emoji and
keyboards. The combination of Swyft’s mobile marketing platform and
expertise helps brands and advertisers drive highly engaging, measurable
and amplified campaigns, with the ability to reach nearly three billion
consumers worldwide. Through its relationships with approximately 60
application partners, Swyft boasts one of the largest opportunities for
brands to reach younger consumers in way that feels natural and
unobtrusive. For more information, visit: www.swyftmedia.com
or follow us on Facebook
and Twitter.
Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging
Holdings Inc. (NASDAQ: TYPE).