Procter & Gamble Brings Mobile Relief to West Virginia Residents Affected by Recent Flooding with Tide Loads of Hope and P&G Product Kits

–(BUSINESS WIRE)–Procter & Gamble:

WHO:

  Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
recent historic flooding in West Virginia.
 

WHAT:

Beginning Tuesday, June 28th the Tide Loads of Hope
mobile laundry unit will be providing free full-service laundry to
residents in West Virginia affected by the recent flooding.
Residents can bring clothes to the mobile unit to be washed, dried
and folded free of charge for those in the directly affected areas.
All washable clothing types can be accepted with the exception of
heavy bedding. In addition, P&G will be providing personal care kits
containing items such as Secret deodorant, Crest toothpaste and
Pantene shampoo as well as household cleaning products like Bounty,
Mr. Clean and Swiffer.
 

WHY:

Heavy rain led to widespread flooding which has devastated areas
of West Virginia resulting in the governor declaring a state of
emergency in 44 counties. Many residents have been forced from
their homes, leaving them without basic needs and resources. P&G
has a history of giving back to the communities where we live and
work, and we wanted to provide some everyday essentials to those
who need it most. These services are free and available to people
affected by the disaster and the volunteers that are helping to
respond.

 

WHERE:

Tide Loads of Hope and the P&G product distribution program is
planning to visit multiple areas affected by the floods. The program
will initially be located at:
 
Elkview Middle School
5090 Elk River Rd N
Elkview, WV 25071
 

Stay up to date on the latest Tide Loads of Hope mobile laundry
unit location at https://www.facebook.com/Tide.

 

WHEN:

Beginning Tuesday, June 28th, up to 100 loads of
laundry per day will be collected from 9 a.m. to 5 p.m. at the
Elkview Middle School location. Stay up to date on the latest Tide
Loads of Hope mobile laundry unit location at https://www.facebook.com/Tide.

 

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. On the 10 year anniversary of the Tide Loads of Hope
program, Tide introduced a new laundry truck that can be quickly
deployed and set-up in multiple communities impacted by disasters.
Outfitted with 12 new high-efficiency Whirlpool Duet washers and
dryers (six of each), this new truck can do up to 100 loads of
laundry per day, enabling Tide to help hundreds of families during
each disaster relief visit.
 

BRANDS:

Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
 

PARTNER:

P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.



Contacts

Location, Logistics:
Procter & Gamble
Claude
Zukowski, 513-479-4814
zukowski.ck@pg.com
or
Media
Inquiries for P&G:

Procter & Gamble
Julie deSylva,
513-780-0006
desylva.j@pg.com
or
Media
Inquiries for Tide:

Ketchum
Katie Michel, 415-984-6279
katie.michel@ketchum.com