Procter & Gamble Commits to Helping 100 Million Girls and Women Build Confidence

P&G announces new commitment and recognizes partners at the 2015
Clinton Global Initiative Annual Meeting

NEW YORK–(BUSINESS WIRE)–P&G announced a new Commitment to Action today at the Clinton Global
Initiative Annual Meeting to help 100 million girls and women build
confidence. The global goal aims to help girls and women boost and
maintain confidence and avoid traps that create negative feelings of
self-worth. The Company also recognized Keep a Child Alive and Walmart
for being outstanding partners in helping bring women, girls and others
in need clean drinking water through P&G’s Children’s Safe Drinking
Water (CSDW) Program.

“An estimated 50 million girls around the globe enter puberty every
year, experiencing transformative changes as they transition into
womanhood. One in two of these girls experience a drop in confidence,
and many never truly recover it. As the brand with a 30 year heritage in
educating and empowering girls and women, Always was determined to do
something about it,” said Fama Francisco, President, Global Feminine
Care. “The #LikeAGirl campaign has fueled a powerful movement that has
inspired millions of girls and women around the world, but there’s still
so much to be done. That’s why P&G is committed to using the power of
our brands, including Always, Pantene, Secret and Venus to make a
difference and help girls and women live their lives to their fullest
potential, through puberty and beyond.”

“Building a better world where girls and women are empowered requires
all of us to do our part. I applaud P&G for its leadership and for
developing creative partnerships like the one with PSI creating
entrepreneurial opportunities and instilling the confidence that help
women break down barriers,” remarked Ashley Judd, PSI global ambassador
and long-time advocate for human rights, global health and social
justice issues that affect women and other vulnerable populations.

P&G is uniquely positioned to engage millions of girls and women around
the world by offering support and teaching confidence building skills.
Over the next year, P&G brands will address the specific issues and
shared experiences of building confidence commonly faced by girls and

Always, expanding on the groundbreaking #LikeAGirl campaign, will launch
the Always Global Confidence Teaching Curriculum, a program that will
benefit millions of girls around the world. The new confidence teaching
curriculum, incorporating the latest research on confidence-building, is
being co-developed by Always and education-thought leaders and experts.
The curriculum builds on Always’ 30 year heritage in puberty education.
Additionally, TED, the non-profit devoted to spreading ideas, has
committed to supporting Always in teaching confidence to young girls. In
this unique collaboration, Always and TED are working together to
develop and spread a collection of confidence-inspiring content through
TED-Ed, TED’s award-winning educational platform creating lessons worth

  • Secret’s “Mean Stinks” program is dedicated to bringing an end to
    girl-to-girl bullying by inspiring and supporting girls directly in
    their quest to end mean behavior. Secret is partnering with Teen Vogue
    to encourage girls to join the #ChainOfNice movement to pay kindness
    forward. Later this year, Secret will initiate a scholarship program
    to reward girls for their commitment to kindness and ending bullying.
  • Venus launched the ”Use Your And” campaign with the aim to inspire
    women and girls to stand-up against one-dimensional labels and to
    #UseYourAnd to unleash their innate potential.
  • Pantene’s Beautiful Lengths program inspires girls and women to help
    other women battling cancer feel more confident by providing free,
    real-hair wigs. Pantene will launch the 2015 Beautiful Lengths
    multi-media #8or8 campaign in September with its partners to inspire
    other girls and women to donate 8 inches or hair or $8 and join in
    their efforts to empower those fighting cancer.

P&G and CGI co-hosted the “Giving Girls a Chance” topic dinner which
featured leading global advocates for girls and women including Ashley
Judd, Global Ambassador Population Services International; Sienna
Miller, Global Ambassador International Medical Corps; Michelle Nunn,
President and CEO CARE and Dr. Pasquine Ogunsanya, Executive Director
and Founder, Alive Medical Services. Moderated by Tina Brown, the
panelists shared their perspectives on topics relevant to women and
girls including family planning, gender-based violence, health
challenges, economic development and education.

P&G’s newest CGI Commitment to Action builds upon 10-years of
participation in the Annual Meeting, and the Company just renewed its
commitment to providing clean drinking water to those in need by
announcing the Company will deliver 15 billion liters of clean drinking
water by 2020. Keep a Child Alive and Alive Medical Services were
recognized for providing comprehensive and compassionate care and clean
water to people living positively with HIV transforming their health and
turning obstacles into opportunities. Walmart was awarded for
raising awareness of the global water crisis in Brazil and Argentina and
providing more than 100 million days of clean water to children and
families globally.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.

About the Clinton Global Initiative (CGI)

Established in 2005 by President Bill Clinton, the Clinton Global
Initiative (CGI)—an initiative of the Bill, Hillary & Chelsea Clinton
Foundation—convenes global leaders to create and implement innovative
solutions to the world’s most pressing challenges. CGI Annual Meetings
have brought together more than 180 heads of state, 20 Nobel Prize
laureates, and hundreds of leading CEOs, heads of foundations and NGOs,
major philanthropists, and members of the media. To date, members of the
CGI community have made nearly 3,200 commitments, improving the lives of
more than 430 million people in over 180 countries.

CGI also convenes CGI America, a meeting focused on collaborative
solutions to economic recovery in the United States, and CGI University
(CGI U), which brings together undergraduate and graduate students to
address pressing challenges in their community or around the world. For
more information, visit
and follow us on Twitter @ClintonGlobal
and Facebook at


Procter & Gamble
Julie deSylva, 513-780-0006