Procter & Gamble, its Orgullosa Program and the League Against Cancer Partner in the Fight Against Breast Cancer and Empower the Community to Share the Gift of Early Detection

In honor of Breast Cancer Awareness Month, Procter

& Gamble (P&G) and its Orgullosa

program have joined forces with Liga Contra el Cáncer to empower the

community to share the gift of breast cancer early detection through

simple, everyday actions. The program is designed



women to take action by preparing their own early detection plan,

sharing inspirational stories about how early detection saves lives and

by supporting the cause.

According to the American Cancer Society, breast cancer is the most

commonly diagnosed type of cancer among Hispanic women, and it is

detected at an advanced stage more often than in non-Hispanic women.

This difference has been largely attributed to lower frequency of and

longer intervals between mammograms, and lack of timely follow-up of

suspicious mammograms.

The efforts by Orgullosa and the League Against Cancer will support


Hope and its breast cancer early detection awareness message. GIVE

Hope is part of P&G’s GIVE program, a social sustainability platform

designed to inspire and enable people to use their everyday purchases to

touch lives and improve life.

“My sister-in-law is a breast cancer survivor, so I know firsthand the

importance of early detection. For this reason, I am proud to be part of

Orgullosa and to help carry this meaningful and important cause that is

dear to my heart,” said Valentina Sanchez, Orgullosa Brand Manager.

As a part of this effort, Orgullosa will be donating $10,000 to the

League Against Cancer and is providing the opportunity for more women to

support the cause. During the month of October, for every new “Like” on

its Facebook page, Orgullosa will donate $1 to the League Against

Cancer, up to an additional $10,000. Also, on another special Facebook

application, consumers will be able to share inspirational stories about

breast cancer awareness and the importance of early detection to help

spread the word.

Another way consumers can support the cause is through the redemption of

the coupons from the October 14 P&G

brandSAVER® found in Sunday newspapers across the nation. For every

brandSAVER coupon redeemed, a one-cent donation will be provided to the

National Breast Cancer Foundation, Inc. and consequently its partners,

like the League Against Cancer, to fulfill their mission to save lives

through early detection and provide mammograms for those in need.

“The support that Orgullosa and the community provide the League Against

Cancer is imperative so we can continue to provide the education about

early breast cancer detection and diagnostic breast care services for

those in need,” said Adriana Cora, Executive Vice President/volunteer of

League Against Cancer.

To help spread the word by sharing your inspirational stories and to

donate please visit:

Other resources in Spanish are available through the League Against

Cancer’s website:

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers

them to feel confident about their personal appearance, style and homes

by offering solutions that satisfy their beauty and household needs

through a variety of trusted brands, including Olay®, Secret®, Venus®,

Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®,

Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.

About the League Against Cancer

League Against Cancer, Inc. / Liga Contra el Cancer, Inc. is a volunteer

driven, nonprofit organization, with the mission of providing free

medical care to cancer-diagnosed individuals with no insurance, no

government assistance an little economic resources. The organization

offers equal opportunity of service to all qualifying individuals,

regardless of race, creed or national origin, provided that they have

established legal residence in the State of Florida.

About P&G GIVE

P&G GIVE is a social sustainability platform designed to inspire and

enable people to use their everyday purchases to touch lives and improve

life. GIVE embodies P&G’s deep commitment to social responsibility and

is designed to touch lives and improve life through three pillars: GIVE

Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G

brandSAVER, where donations from each coupon redeemed are made to a

charity partner, making it simple for consumers to give back without

having to spend a lot of time or money. By enabling consumers to address

critical social issues affecting our communities, GIVE helps P&G fulfill

its purpose of touching and improving lives, now and for generations to


About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its

brands. The Company has one of the strongest portfolios of trusted,

quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,

Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,

Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &

Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi

Pur®, SK-II®, and Vicks®. The P&G community includes operations in

approximately 75 countries worldwide. Please visit

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