In honor of Breast Cancer Awareness Month, Procter
& Gamble (P&G) and its Orgullosa
program have joined forces with Liga Contra el Cáncer to empower the
community to share the gift of breast cancer early detection through
simple, everyday actions. The program is designed
women to take action by preparing their own early detection plan,
sharing inspirational stories about how early detection saves lives and
by supporting the cause.
According to the American Cancer Society, breast cancer is the most
commonly diagnosed type of cancer among Hispanic women, and it is
detected at an advanced stage more often than in non-Hispanic women.
This difference has been largely attributed to lower frequency of and
longer intervals between mammograms, and lack of timely follow-up of
The efforts by Orgullosa and the League Against Cancer will support
Hope and its breast cancer early detection awareness message. GIVE
Hope is part of P&Gs GIVE program, a social sustainability platform
designed to inspire and enable people to use their everyday purchases to
touch lives and improve life.
My sister-in-law is a breast cancer survivor, so I know firsthand the
importance of early detection. For this reason, I am proud to be part of
Orgullosa and to help carry this meaningful and important cause that is
dear to my heart, said Valentina Sanchez, Orgullosa Brand Manager.
As a part of this effort, Orgullosa will be donating $10,000 to the
League Against Cancer and is providing the opportunity for more women to
support the cause. During the month of October, for every new Like on
its Facebook page, Orgullosa will donate $1 to the League Against
Cancer, up to an additional $10,000. Also, on another special Facebook
application, consumers will be able to share inspirational stories about
breast cancer awareness and the importance of early detection to help
spread the word.
Another way consumers can support the cause is through the redemption of
the coupons from the October 14 P&G
brandSAVER® found in Sunday newspapers across the nation. For every
brandSAVER coupon redeemed, a one-cent donation will be provided to the
National Breast Cancer Foundation, Inc. and consequently its partners,
like the League Against Cancer, to fulfill their mission to save lives
through early detection and provide mammograms for those in need.
The support that Orgullosa and the community provide the League Against
Cancer is imperative so we can continue to provide the education about
early breast cancer detection and diagnostic breast care services for
those in need, said Adriana Cora, Executive Vice President/volunteer of
League Against Cancer.
To help spread the word by sharing your inspirational stories and to
donate please visit: http://www.facebook.com/orgullosa.
Other resources in Spanish are available through the League Against
Cancers website: http://ligacontraelcancer.org/es
Orgullosa is a P&G-owned program that celebrates Latinas and empowers
them to feel confident about their personal appearance, style and homes
by offering solutions that satisfy their beauty and household needs
through a variety of trusted brands, including Olay®, Secret®, Venus®,
Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®,
Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About the League Against Cancer
League Against Cancer, Inc. / Liga Contra el Cancer, Inc. is a volunteer
driven, nonprofit organization, with the mission of providing free
medical care to cancer-diagnosed individuals with no insurance, no
government assistance an little economic resources. The organization
offers equal opportunity of service to all qualifying individuals,
regardless of race, creed or national origin, provided that they have
established legal residence in the State of Florida.
About P&G GIVE
P&G GIVE is a social sustainability platform designed to inspire and
enable people to use their everyday purchases to touch lives and improve
life. GIVE embodies P&Gs deep commitment to social responsibility and
is designed to touch lives and improve life through three pillars: GIVE
Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G
brandSAVER, where donations from each coupon redeemed are made to a
charity partner, making it simple for consumers to give back without
having to spend a lot of time or money. By enabling consumers to address
critical social issues affecting our communities, GIVE helps P&G fulfill
its purpose of touching and improving lives, now and for generations to
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.