Qliro Group Ab (Publ.): Clarification with Regards to Notice from EU Commission  and Market Rumours


In light of rumours in the market, Qliro Group AB (publ) (STO:QLRO)
would like to clarify that the notice that the European Commission has
published on 8 October 2015 with regards to Kinnevik and Qliro Group is
related to a regulatory notification made by Kinnevik.

The document is an administrative matter that is being handled by the
European Commission, a so called prior notification of concentration in
accordance with EU competition legislation. The notification was
submitted by Qliro Group’s largest shareholder Kinnevik and is related
to that Kinnevik over a period of time has had a majority of the shares
and votes represented at Qliro Group’s shareholder meetings, as a result
of decreased attendance of other shareholders, despite the fact that
Kinnevik only holds 28.3 percent of the outstanding shares in Qliro

The notification to the Commission is hence not triggered by an increase
in ownership or any other action on Kinnevik’s part.

The information in this announcement is such that Qliro Group AB (publ)
is required to disclose under the Swedish Securities Markets Act and/or
the Financial Instruments Trading Act. This information was released for
publication at 13:00 CET on 22 October 2015.

For further information, please visit www.qlirogroup.com

About Qliro Group

Qliro Group is a leading e-commerce group in the Nordic region. Since
the start in 1999, the Group has expanded and broadened its product
portfolio and is now a leading e‐commerce player in consumer goods and
lifestyle products through CDON.com, Lekmer, Nelly (Nelly.com,
NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and
Tretti. The group also comprises the payment solution Qliro. In 2014,
the group generated five billion SEK in revenue. Qliro Group’s shares
are listed on Nasdaq Stockholm’s Mid-cap list under short name “QLRO”.

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Qliro Group
Paul Fischbein, President and CEO
Tel: +46 (0) 10
703 20 00
Questions from media, investors and research
Erik Löfgren, Head of Communications
Tel: +46 (0)
700 80 75 06
E-mail: press@qlirogroup.com,