Qubit: Dennis Publishing picks Qubit to drive subscription optimisation

Leading UK consumer magazine publisher sees Qubit’s platform as
integral to making magazine subscriptions ‘the new loyalty scheme’

LONDON–(BUSINESS WIRE)–Qubit, the pioneer in delivering data-first customer experiences, today
announced that Dennis Publishing has selected Qubit to drive
subscription optimization.

Judith Kempton, Head of Digital Marketing at Dennis Publishing said: “We
wanted to understand more about our visitors and their behavioural
activity to boost engagement and increase subscriptions. With these
insights, we can deliver a stronger customer experience that is tailored
to each visitor’s wants and needs.

“We needed a solution that would enable us to do most of the work
in-house but also offered additional support where needed. Our
partnership with Qubit has empowered our team to build an optimization
and testing roadmap that aims to innovate and delight along the customer

Dennis Publishing is the sixth largest consumer magazine publisher in
the UK, with 40 million unique visitors per month and was named digital
publisher of the year 2014.

Graham Cooke, founder and CEO of Qubit said: “At Qubit, our insights
give you the best understanding possible of your customers and guide you
in how to action those insights. Dennis Publishing recognises the
relevance of customer experience to driving conversions and its
potential to impact on magazine subscriptions.”

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About Qubit

Qubit introduced the industry’s first data-driven customer experience
platform. Built around the needs of omnichannel businesses, Qubit’s
technology integrates analytics, segmentation, A/B testing and web
personalization to form a golden record of each customer across a
brand’s digital touchpoints. These critical insights enable businesses
to continuously optimize their operations to meet the evolving and
real-time needs of their customers. Qubit is trusted by ecommerce
leaders such as RAC and John Lewis. Founded in 2010, Qubit has global
headquarters in London and North American headquarters in New York.


Mark Choueke
Global Communications Director
7832 139827