Record-Breaking Tour de Fresh Event Funds Salad Bars in Schools across the U.S.

WATSONVILLE, Calif.–(BUSINESS WIRE)–Forty fresh produce industry professionals rode into the Whole
Foods Market Sandy Springs
parking lot on Thursday Oct. 22 to
celebrate a 4-day, 300-mile bike ride from Hickory, N.C. to Atlanta in
support of Let’s
Move Salad Bars to Schools
. Welcomed by event sponsors, industry
leaders and local shoppers, riders were greeted with cheers and high
fives as the crowd anxiously awaited the announcement of total funds
raised by the participants of Tour
de Fresh
in its second year.


Cindy Jewell, Vice President of Marketing at California Giant Berry
Farms, announced at the Finish Line Ceremony that the event raised
$150,000, surpassing last year’s $142,000 fundraising efforts. Earning
more than $50,000 in the last week of the event, Jewell stated that she
was confident that the event would continue to bring in funds throughout
the next couple weeks in order to meet the 2015 goal of $195,000, which
would place approximately 60 salad bars in schools across the country.
Since the Finish Line Ceremony, Tour de Fresh has raised an additional
$10,000 in cash and checks, bringing the total to more than $160,000.

“I couldn’t be prouder of this group of industry professionals who have
taken their own personal time to become so actively involved in raising
money for salad bars in schools,” said Jewell. “We’re so thankful to
everyone who has supported these riders, and hope to continue to grow
our fundraising efforts in order to provide access to fresh fruits and
vegetables to thousands of children across the country.”

Let’s Move Salad Bars to Schools, led by the United
Fresh Start Foundation
, has facilitated donations to more than 4,100
schools across the country in the last five years, providing enough
salad bars to benefit more than three million students every day. The
partnership between Tour de Fresh and Let’s Move Salad Bars to Schools
offers the produce industry an opportunity to be directly involved in
supporting its own industry for the benefit of others – something that
means the world to these riders and brand supporters.

“As we look into planning for next year’s Tour de Fresh, we will be
relying on sponsor and rider feedback to develop an even better event
for 2016 and subsequent years,” said Brock Nemecek, Account Director at
DMA Solutions, Inc. and member of the Tour de Fresh Steering Committee.
“It was such a pleasure to be a part of this group of riders, knowing
that every one of them had a heart to serve the next generations, and I
can’t wait to do it again next year.”

Tour de Fresh would not be possible without the support of its Premier
Sponsors Bard Valley Natural Delights, California Giant Berry Farms,
CHEP, iTradeNetwork, Lipman, NatureSweet, ONEONTA, SUNSET, Tanimura &
Antle and Tsamma, and additional sponsors AndNowUKnow, Birko, Blendtec,
Church Brothers, Dole, EBX Logistics, Hort Americas, Infinite Gold by
Sakata, New Sprout, Pajaro, REC Solar, Renaissance Food Group, Titan
Farms, Total Quality Logistics, USA Pears, The Vision Companies, Whole
Foods Market, Whole Kids Foundation and Xiant.

Official footage of the event can be found at https://www.youtube.com/watch?v=TtWCrjevUvQ,
while additional opportunities to support this year’s Tour de Fresh is
located on the Riders
page
.

For more information, please visit www.tourdefresh.com
and follow Tour de Fresh on Facebook,
Twitter
and Instagram.

About Tour de Fresh

Tour de Fresh, presented by The California
Giant Foundation
, is the first-of-its-kind, collaborative event that
unites the most significant brands and influencers in the fresh produce
industry for a four-day cycling event that raises funds to benefit the Let’s
Move Salad Bars to Schools
 campaign. The inaugural event, in 2014,
raised over $142,000 and placed over 40 salads bars in communities in 11
states including California, Colorado, Florida, Illinois, Michigan,
Minnesota, Missouri, New York, Ohio, Texas, Wisconsin and the District
of Columbia. The goal of the 2015 Tour de Fresh and its participants is
to privately finance 100+ new salad bars in school districts across the
country. At a cost of less than $3,000 per salad bar per school,
sponsors and participants alike strongly believe that providing healthy
eating opportunities for school children should be a requirement.

About Let’s Move Salad Bars to Schools

Let’s Move Salad Bars to Schools is a public health campaign to
increase salad bars in schools across the country so that every child
has the choice of healthy fruits and vegetables every day at school. Let’s
Move Salad Bars to Schools
supports First Lady Michelle Obama’s Let’s
Move!
initiative to end childhood obesity in a generation. Let’s
Move Salad Bars to Schools
founding partners are: The United Fresh
Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann
Foundation and Whole Kids Foundation. More information can be found
online at www.saladbars2schools.org.

Contacts

for Tour de Fresh
Cindy Jewell, 214-444-7454
bnemecek@dma-solutions.com

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