ReSound® Returns to CES® for Third Consecutive Year to Showcase Innovative Smart Hearing Technologies

Mountaineer Win Whittaker Joins Show to Share Life-Enhancing
Benefits of ReSound Smart Hearing™

COPENHAGEN, Denmark–(BUSINESS WIRE)–International hearing aid manufacturer GN ReSound announced today its
plans to return to CES in Las Vegas to showcase ReSound’s leading Smart
Hearing solutions. ReSound introduced the first Made for iPhone® hearing
aid, ReSound LiNX™, at CES in 2014 and continues to lead the industry by
combining excellent sound quality and unique wireless technology to
develop solutions that make a true difference for people living with
hearing loss.


At CES 2016, held January 6-9, ReSound will feature its full line-up of
Smart Hearing solutions through interactive in-person demonstrations.
Located at Booth #74050 in Tech West, Sands Expo, the company is part of
the Health & Wellness Marketplace. Visiting attendees will have several
opportunities to experience the incredible Smart Hearing technologies
available to people with hearing loss, through:

  • Live demonstrations of the world’s first full family of Made for
    iPhone hearing aids, ReSound LiNX2™, including hands-on
    demos of the ReSound Smart™ app, offering revolutionary
    personalization of hearing aid settings and direct sound streaming
    capabilities.
  • Firsthand experiences from ReSound Smart Hearing wearer Win Whittaker
    – part of a legendary mountaineering family, Whittaker has addressed
    hearing loss without compromising his active lifestyle. Whittaker will
    also be featured on the CES main stage during the show.
  • Hearing loss simulations to help visitors understand the dramatic
    difference of living with hearing loss, and its impact on
    relationships and professional life.

The company will also preview the global launch of ReSound ENZO2™,
the smartest super power hearing aid for people with profound hearing
loss. Available today to U.S. consumers, ReSound ENZO2 will
launch in other markets in March 2016.

“We are thrilled to return to CES with a comprehensive portfolio of
Smart Hearing technologies, which meets the needs of all people living
with hearing loss in a range of solutions that are easily personalized
for any lifestyle,” said Kim Lody, president of ReSound U.S. “We start
with our customer in mind – from delivering ReSound LiNX2,
the world’s first full family of Made for iPhone hearing aids, to
developing the first app that allows people to adjust their hearing aid
settings directly from Apple Watch, our dedication to consumers comes
through in everything we do.”

ReSound Innovations Receive Early Recognition

With a few weeks remaining before the show opens, ReSound is already
being recognized as a technology leader at CES. The company was recently
named one of 18 finalists in the 2016 Bluetooth Breakthrough Awards for
its ReSound Smart app for Apple Watch, and last month was announced as a
CES 2016 Innovation Awards Honoree for ReSound LiNX2. ReSound
will showcase its leading Smart Hearing solutions at CES’ prominent
press events, including CES Unveiled on January 4 and ShowStoppers on
January 6. GN sister company Jabra, a leader in wireless headset
technology, will join ReSound at ShowStoppers.

“It is great to be back at CES to share our most recent innovations in
Smart Hearing technologies and how they are enhancing the lives of
people with hearing loss,” said GN ReSound CEO Anders Hedegaard. “As
technology advances, we are seeing more and more opportunities for
technology to support our individual health and wellness needs – and
that includes hearing health. ReSound is proud to lead the industry in
Smart Hearing innovation, and CES gives us a great opportunity to
connect directly with consumers, and demonstrate how our technology can
support and improve their lives.”

ReSound’s revolutionary hearing aid technology is available through a
global network of hearing care professionals. Consumers can find more
information about ReSound’s portfolio of Smart Hearing aids by visiting www.resound.com.

About GN ReSound

GN ReSound is a leading international developer and manufacturer of
advanced and innovative hearing healthcare solutions. It advances the
wireless revolution with its unique 2.4 GHz and Bluetooth® Smart
solutions. GN ReSound has reinvented the hearing system with its
revolutionary ReSound Smart Hearing aids, and is driving and defining
the future of hearing care. The company demonstrates its commitment to
making life sound better through its research, insights, and expertise
in sound.

Contacts

GN ReSound
Jessica Larkin, +1-202-997-5582
jlarkin@mcbeestrategic.com