Retro Fitness Serves as Main Sponsor of New Spike Show, Sweat Inc.

Debuting October 20, the Unscripted Competition Series Sets Out to
Find America’s Next Big Fitness Phenomenon; Winner’s Program to be
Launched at Multiple Retro Fitness Locations

COLTS NECK, N.J.–(BUSINESS WIRE)–Retro Fitness, the nation’s leading low-cost, high-value fitness
franchise, has partnered with Spike
TV to discover America’s next big fitness phenomenon.

Premiering Tuesday, October 20 at 10 p.m. EDT/9 p.m. CDT, “Sweat
Inc.” is an unscripted competition series hosted and judged by
acclaimed health and wellness expert, Jillian Michaels, Suspension
Training® creator and TRX founder Randy Hetrick, and celebrity fitness
trainer Obi Obadike – one of the most influential fitness authorities on
the Internet. The winner of the competition will have the opportunity to
develop their brand and launch their program at multiple Retro
Fitness locations across the country. The winner will also receive
$100,000 and a feature in Women’s
Health Magazine.

As the exclusive fitness center featured in the program, the competition
series will have the feel of a Retro Fitness location, including branded
equipment and its signature red and yellow color scheme, as part of its
agreement with Spike. With this, Retro Fitness provided equipment for
the set as well as accessibility to its locations, such as its gym in
Pomona, Calif.

Retro Fitness prides itself on being at the cutting-edge of industry
advancements and offering members the most innovative workout
experience. Always thinking 2-3 years ahead, founder and CEO Eric
Casaburi and his team have met hundreds of entrepreneurs—like the 27
ambitious contestants to be featured on the show—eager to get their
fitness equipment or program into Retro Fitness facilities.

“Not only do you need to have a great product, but you and your team
need to have the same passion and enthusiasm toward your product that
you would expect consumers to have – this is what catches our attention.
If you don’t have that passion, then you have a very difficult road
ahead of you,” said Casaburi, who started Retro Fitness in his late
twenties and has grown the franchise to more than 135 gyms nationwide.

Over the course of the series, contestants will demonstrate and prove
that their idea is poised to become the next innovative exercise
program, with the greatest potential for mainstream success. Each
episode focuses on a specific fitness category (circuit training,
interval training, platform devices, etc.), and highlights three
entrepreneurs as they compete to win a spot in the season finale. Every
week, the three judges will select one winner from a particular fitness
category to advance to the finale. By the end of “Sweat Inc.,” the
winning entrepreneur will have demonstrated the highest level of
business savvy and innovation, and have a complete workout movement
ready for the masses.

Several Retro Fitness locations nationwide will be hosting viewing
parties each week in their Retro Cardio Theaters. The show airs Tuesdays
through the finale, currently scheduled to premiere on December 22 at 10
p.m. EST/9 p.m. CST. Select gyms will be up-and-running with Sweat
Inc.’s winning product or class immediately following the finale.

Fans are also encouraged to watch full episodes on Spike.com
or the Spike app, and to take part in the conversation by using #SweatInc
on Twitter. Viewers can find out more about each entrepreneur and judge,
including videos and photo galleries at sweatinc.spike.com.

“Sweat Inc.” is a 10-episode, one-hour series created and produced by 3
Ball Entertainment (“Extreme Weight Loss,” “Bar Rescue”) with Todd A.
Nelson, JD Roth, DJ Nurre, Brant Pinvidic and Jill Goslicky serving as
Executive Producers. Jillian Michaels and Giancarlo Chersich from
Empowered Media also serve as Executive Producers. Sharon Levy is Spike
TV’s Executive Vice President, Original Series, Chachi Senior is Senior
Vice President of Original Series for Spike TV, and Hayley Lozitsky,
Vice President of Original Series serves as the network’s Executive in
Charge of Production.

About Retro Fitness

Founded in 2004 by entrepreneur Eric Casaburi, Retro Fitness has evolved
from a regional Northeast gym concept into a national fitness system
with more than 135 gyms open in 16 states. Under Casaburi’s leadership,
Retro Fitness is expanding its footprint with more than 100 gyms in its
development pipeline and plans to open 200 gyms in the next two years in
new, major markets, such as Florida, Illinois, California, Maryland, New
York, Virginia, and Washington, D.C. Each Retro Fitness location is
equipped with a full-service fitness center, including 60-100 pieces of
equipment supplied by leading manufacturers. The burgeoning franchise
has placed in the top 300 of Entrepreneur’s magazine’s
prestigious Franchise 500 list for five consecutive years. For more
information, please visit www.retrofitness.com,
and to learn more about franchise opportunities visit www.retrofranchising.com.

About Empowered Media

Empowered Media Empowered Media, LLC operates the Jillian Michaels
wellness brand. Co-founded by Jillian Michaels and her business partner,
Giancarlo Chersich, the company operates as life architects whose sole
mission is to inspire individuals to empower themselves to seek
healthier, active lives. The products marketed are part of the total
life solution platform created by the Jillian Michaels philosophy.
America’s premier health and wellness coach, Michaels is a New York
Times best-selling author, entrepreneur and popular television
personality. Michaels is also a passionate advocate, fighting to invoke
important changes in all aspects of health and wellness. Michaels’
newest book, SLIM FOR LIFE: MY INSIDER SECRETS TO SIMPLE, FAST, AND
LASTING WEIGHT LOSS is available now wherever books are sold. For more
information about Jillian Michaels, please visit jillianmichaels.com.

About 3 Ball Entertainment:

3 Ball Entertainment is one of television’s most prolific producers of
reality and non-fiction programming, both for broadcast and cable. Fully
independent, 3 Ball’s current and recent series include Bar Rescue,
Catch a Contractor and Sweat Inc. for Spike; LA Hair
for WE tv; My Cat From Hell for Animal Planet; Kitten Bowl
for Hallmark Channel; WWE: Breaking Ground for WWE Network; and Extreme
Weight Loss for ABC (which also airs as Obese in 130
countries). 3 Ball has additional series in production and development
with networks including FOX, Spike, CBS, ABC Family, CNBC, FYI, E!, TLC,
Oxygen, Animal Planet, VH1 and WE tv.

About Spike TV

Spike TV is available in 98.7 million homes and is a division of Viacom
Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media
Networks is one of the world’s leading creators of programming and
content across all media platforms. Spike TV’s Internet address is www.spike.com
and for up-to-the-minute and archival press information and photographs,
visit Spike TV’s press site at http://www.spike.com/press.
Follow us on Twitter @spiketvpr
for the latest in breaking news updates, behind-the-scenes information
and photos.

Contacts

Fishman Public Relations
Jayne Levy, (847) 945-1300
jlevy@fishmanpr.com