Revlon Announces Its 2nd Annual Groundbreaking LOVE IS ON Million Dollar Challenge Crowd-Funding Competition

More Opportunities to Win, More Exposure and More Reach to Support
Even More Charities

NEW YORK–(BUSINESS WIRE)–$REV #RevlonMillionRevlon, a long-time supporter of women’s health causes, announced today
it will again host the Revlon+LOVE+IS+ON+Million+Dollar+Challenge&index=1&md5=d0cf6c3dca680b760c72af69c0e5d047″ rel=”nofollow”>Revlon
LOVE IS ON Million Dollar Challenge
on CrowdRise.com for the
second year in a row. With its groundbreaking charitable prize
incentives, Revlon plans to take the online fundraising challenge to a
whole new level this year, by opening up the competition to a much
broader range of women’s health causes. In addition, the Challenge will
span both the U.S. and Canada, offer more opportunities to win, and give
qualifying charities the chance for a one-of-a-kind partnership with
Revlon.


In 2015, over 100 women’s health charities participated in the Revlon
LOVE IS ON Million Dollar Challenge and raised $2.75 million.
With Revlon donating an additional $1.425 million in prize money over
the course of the Challenge, total distribution reached $4.18 million.
1st place in the 2015 Challenge went to Cycle for
Survival of Memorial Sloan Kettering Cancer Center, taking home a $1
million donation from Revlon that will be used to fund the research and
treatment of ovarian cancer. 2nd place in the 2015 Challenge
went to Cancer Research Institute (CRI), which will use their donations
from Revlon to fund research in discovering new immunotherapies for
cancers that most affect women, including breast, colorectal and lung
cancers, among others.

In an effort to help more women’s health causes, this year, the Revlon
LOVE IS ON 2016 Million Dollar Challenge
will award large cash
donations, including a $1 million grand prize, to the top 5
organizations that raise the most donations over the course of the
6-week competition. Additionally, Revlon has opened up the Challenge to
any charity dedicated to women’s or girls’ health, and now welcomes
charities from both the U.S. and Canada to participate in the Challenge.

“In 2015, with a philanthropic mission of spreading love in support of
women’s health, we were pleased to see so many charities embrace this
powerful emotion to drive donations,” says Fabian Garcia, CEO of Revlon.
“This year, we have added many enhancements to the Challenge that will
result in even greater success for participating charities.”

Starting this month, organizations dedicated to women’s and girls’
health causes are invited to participate in Revlon’s LOVE IS ON 2016
Million Dollar Challenge
. While the Challenge will kick-off on
September 14th, 2016, the application for charity entrants is
now open: www.crowdrise.com/RevlonChallengeApplication

Benjamin Karsch, EVP, Chief Marketing Officer at Revlon adds, “We are
proud of the innovative ‘venture philanthropy’ approach we began in
2015, providing the framework to help charities triple the amount of
funds Revlon contributed directly. We look forward to further helping
these organizations maximize their fundraising power.”

Key Challenge Facts:

• The Revlon LOVE IS ON 2016 Million Dollar Challenge will launch
on Wednesday, September 14th at 12:00 p.m. E.T. and runs through
Wednesday, October 26th at 1:59:59 p.m. E.T.

• 1st place will receive a $1,000,000 donation from Revlon; 2nd
place will receive $100,000; 3rd place will receive $75,000; 4th
place will receive $50,000; and 5th place will receive $25,0001.

• Even if a participating charity does not win one of these prizes from
Revlon, they still keep all the money raised from donors during the
Challenge.

• In addition to grand prizes, there will be weekly Bonus Challenges
with extra opportunities to win cash totaling another $175,0001.

• The Challenge is open to any U.S. charity qualified under Section
501(c)(3) of the Internal Revenue Code and Canadian charities in the
women’s and girls’ health space.

Eligibility

In order to participate in the Revlon LOVE IS ON 2016 Million Dollar
Challenge
, charitable organizations must have non-profit 501(c)(3)
status, be a United States charity organization that has a fiscal
sponsorship agreement with another tax exempt charity or be a tax exempt
Canadian charity with a mission or program that supports the health and
well-being of women and/or girls. Prizes won by charities must be
allocated to program(s) that benefit these causes.

Competition

When the Revlon LOVE IS ON 2016 Million Dollar Challenge kicks
off on September 14th, 2016, participating charities will
begin tapping their supporter networks to ignite donations, and help
them continuously fundraise throughout the 6-week Challenge. Passionate
consumers can show their love for their favorite cause in a few ways:
directly donating to their chosen charity through the Revlon challenge
homepage, setting up a personal fundraising page on CrowdRise and
linking to their beloved charity, and encouraging others to join their
crusade by sharing on their social media channels. Revlon will provide
strategy and capacity-building webinars and toolkits to help charities
get the most out of the Challenge, as well as 24-hour support from
CrowdRise.

For more information about the Revlon LOVE IS ON 2016 Million Dollar
Challenge
, visit: www.revlon.com/milliondollarchallenge
or www.crowdrise.com/revlonchallenge,
and follow Revlon’s social channels (@Revlon).

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments,
beauty tools, men’s grooming products, anti-perspirant deodorants,
fragrances, skincare, and other beauty care products company. Revlon’s
Consumer segment global brand portfolio includes Revlon® color
cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure
Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty
Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants.
Revlon’s Professional segment global brand portfolio includes: Revlon
Professional®, CND®, including CND’s Shellac® brand 14+ day nail color
and Vinylux® weekly nail polish, and American Crew® men’s grooming
products. Websites featuring current product and promotional information
can be reached at www.revlon.comwww.almay.comwww.mitchum.comwww.revlonprofessional.comwww.americancrew.com and
www.cnd.com.

About CrowdRise:

CrowdRise is the world’s largest and fastest growing online platform
dedicated exclusively to charitable fundraising. CrowdRise is used by
millions of individuals, tens of thousands of charities, hundreds of
companies and many of the most famous artists and athletes in the world
to creatively leverage their resources and networks to unlock the power
of the crowd and raise hundreds of millions of dollars to support
positive social missions. Founded by actor Edward Norton, film producer
Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived,
implemented and powered campaigns that have raised over $250 million to
date.

1 Prize money in USD

Contacts

Revlon Global Public Relations
Victoria Ashley, 212-527-4137
Victoria.Ashley@revlon.com