Revlon® Welcomes Ciara as Global Brand Ambassador
Multi-talented Entertainer and Model is the New Face of Revlon® Color
Cosmetics
NEW YORK–(BUSINESS WIRE)–Revlon announces that Ciara, beloved entertainer, model and fashion
icon, is joining the Revlon family as the newest Global Brand
Ambassador. Ciara is a Grammy Award winning singer, songwriter, dancer
and producer with over 23 million records sold and 16 million singles
worldwide. Ciara believes that when you choose to love yourself first,
you are more open to the love of others, which makes her the ideal match
for Revlon’s LOVE IS ON™ positioning.
“As a woman who exemplifies confidence and beauty, Ciara is a perfect
Ambassador to represent Revlon,” said Revlon President & CEO Mr. Fabian
Garcia. “Ciara is a talented and accomplished artist, loving wife and
mother and a model of female empowerment. We are proud to have her
represent our brand as she personifies the meaning behind the CHOOSE
LOVE™ campaign.”
Born in Austin, Texas, Ciara is the only child of military parents and
grew up traveling the world. After settling in Atlanta, she launched her
music career in 2004 with her first hit single, “Goodies.” In addition
to being a daughter, mother, and wife, Ciara has a successful career
across many platforms and markets. She is also a devoted philanthropist
dedicated to improving the lives of children and empowering women across
the globe.
“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara.
“In fact, my name comes from the Revlon Ciara™ fragrance. It was a gift
given to my mother from my father, and she fell in love with the scent
and the name. It’s incredible to think that after all those years I
would be joining the Revlon family as the newest Global Brand
Ambassador.”
Ciara will begin her role as Global Brand Ambassador, supporting Revlon
color cosmetics and the brand’s CHOOSE LOVE™ campaign, by promoting
Revlon’s new 2017 ColorStay™ Eye and Revlon Kiss™ Balm launches.
“I’m excited and grateful to join a long line of inspiring brand
ambassadors before me and to help Revlon continue to encourage women to
CHOOSE LOVE™,” commented Ciara.
As the newest face for Revlon, Ciara will appear in multimedia campaigns
across all media types, including digital, in-store and social media.
Ciara’s first beauty visual will appear October 22nd, with
her campaign continuing to roll out in early November 2016.
For additional information on Revlon and to view behind-the-scenes
content in the coming months from Ciara’s campaigns, visit www.Revlon.com
and follow @Revlon on Facebook, Twitter, Instagram, YouTube and
RevlonSnaps on Snapchat.
About Revlon:
Revlon is a global cosmetics company regarded as an industry innovator
and color expert. Revlon’s LOVE IS ON® brand mission and CHOOSE LOVE™
campaign help empower and inspire women around the world to be proactive
in choosing and celebrating love. Founded in 1932 with revolutionary
opaque nail enamel, Revlon today offers consumers in 130 countries and
territories a range of superior mass market color cosmetics for the
face, eye and its heritage lip and nail. The Revlon portfolio includes
Revlon ColorStay®, Revlon PhotoReady®, Super Lustrous® and Revlon Ultra
HD®.
Contacts
Victoria Ashley, 212-527-4137
Head of Revlon Global Public Relations
Victoria.Ashley@revlon.com
