Rovio Entertainment: Toy Program for the Angry Birds Movie Spreads Its Wings

LEGO Group, Spin Master, more licensees bring historic mobile franchise
into new era

ESPOO, Finland–(BUSINESS WIRE)–Red, Chuck, Bomb and the rest of the flock are coming out to play with
the comprehensive licensing program for The Angry Birds Movie, the
animated 3D comedy event opening in theaters across the United States on
May 20.

The long-awaited film, based on the massively popular mobile game that
has been downloaded more than 3 billion times since 2009, has inspired
licensees to forge new long-term partnerships with Rovio, building on
the brand’s heritage and bringing new and evolved products to a new
generation of fans.

Toy licensees include the world-renowned LEGO Group, which is releasing
a line of six highly anticipated construction sets in April. Spin
Master, a leading global children’s entertainment company and one of the
most innovative consumer product companies in the world, has also
developed a range of action figures, vehicles and play sets that will
see feathers fly in stores this spring. Other licensees on board include
Hasbro for games and leading party goods designer Amscan. Commonwealth
Toy & Novelty is producing plush for the United States, while Spin
Master is Rovio’s plush partner for the rest of the world.

The book publishing program for The Angry Birds Movie has also taken
flight with HarperCollins developing an extensive program of book
tie-ins in the United States and Centum Books creating a program for
readers in Great Britain, Australia and New Zealand as well as the
United States. IDW are publishing comics set in the movie universe in
English globally, while National Geographic is also on board. Roughly 20
language regions altogether are represented in the versatile book

“More than 300 licensees globally across all product categories have
joined us to help tell the Angry Birds story,” explains Alex Lambeek,
Rovio’s Chief Commercial Officer and leader of the company’s consumer
product business. “Together with our partners we can bring the Angry
Birds storyworld to life in our fans’ imaginations, in a spirit of play
and mischief. That is how we will win together and build a sustainable
business around an evergreen brand.”

About The Angry Birds Movie

The Angry Birds Movie will be released in theaters by Columbia Pictures
globally in May 2016.

In the 3D animated comedy, we’ll finally find out why the birds are so
angry. The movie takes us to an island populated entirely by happy,
flightless birds – or almost entirely. In this paradise, Red (Jason
Sudeikis, We’re the Millers, Horrible Bosses), a bird with a temper
problem, speedy Chuck (Josh Gad in his first animated role since
Frozen), and the volatile Bomb (Danny McBride, This Is the End,
Eastbound and Down) have always been outsiders. But when the island is
visited by mysterious green piggies, it’s up to these unlikely outcasts
to figure out what the pigs are up to.

Featuring a hilarious, all-star voice cast that includes Bill Hader
(Trainwreck, Inside Out), Maya Rudolph (Bridesmaids) and Peter Dinklage
(Game of Thrones), as well as Keegan-Michael Key (Key & Peele), Kate
McKinnon (Saturday Night Live, this year’s Ghostbusters), Tony Hale
(Veep, Arrested Development), Ike Barinholtz (The Mindy
Project, Neighbors), Hannibal Buress (Broad City, Why? With Hannibal
Buress), Jillian Bell (22 Jump Street), Danielle Brooks (Orange Is the
New Black), Latin music sensation Romeo Santos, and YouTube stars Smosh
(Ian Hecox and Anthony Padilla), the Columbia Pictures/Rovio
Entertainment film is directed by Fergal Reilly and Clay Kaytis and
produced by John Cohen and Catherine Winder. The screenplay is by Jon
Vitti, and the film is executive produced by Mikael Hed and David Maisel.

About Rovio

Rovio Entertainment Ltd. is a global entertainment media company.
Headquartered in Finland and with studios across the world, Rovio is the
creator of Angry Birds, the casual mobile game that changed an industry
and became an international phenomenon. Today Angry Birds is not only
the most downloaded game of all time, it is a renowned entertainment
brand that has branched out into animation, licensing and more. The
Angry Birds Movie is slated for release globally in May 2016.

This information was brought to you by Cision


Rovio Entertainment
Kaisu Karvala
Vice President,
Communications & PR
+358 40 571 5990