Running Specialty Group Introduces Brand Evolution to JackRabbit

Strategic rebranding initiative to begin with six New York locations

DENVER–(BUSINESS WIRE)–The Running Specialty Group (RSG), an operating segment of The Finish
Line, Inc. (NASDAQ: FINL), announced today a strategic, gradual
rebranding initiative to evolve its entire family of specialty running
destinations under one unified brand – JackRabbit. The company will
begin its transition to the new branding with an omnichannel approach
which includes a new logo, e-commerce site,
an enhanced social presence and “Where FIT Happens” community approach.
The transition will occur in six store locations in the New York market
in November centered on the marathon.

“We’re excited to have multiple locations in the region coming together
under the JackRabbit brand,” said Bill Kirkendall, president of Running
Specialty Group. “JackRabbit is a vibrant and distinctive name that
evokes an active lifestyle. It speaks to running enthusiasts, coaches
and friends and will elevate our consumer and community experiences at
every touch point with a seamless, omnichannel approach.”

“The evolution to JackRabbit will truly take flight within the New York
community and we’re excited for this next chapter of our brand story,”
said Frank Pruitt, senior vice president of brand strategy and
experience at RSG. JackRabbit activations this November will include a
regional in-store and digital campaign surrounding the New York City
Marathon with an elevated presence at the health and wellness expo.
Following that, the company plans to roll out the JackRabbit brand
across the country surrounding key running specialty events over the
next 24 months. The new
will serve as the e-commerce site for all re-branded stores.

”We will continue to invest in all of our stores throughout this rollout
to be competitive and relevant to our customers,” added Pruitt. “Through
this community-based approach, we will elevate the premium customer
experience while incorporating core elements that align with our mission
to inspire, connect and serve runners everywhere as they make “FIT”
happen every day.”

About Running Specialty Group

The Running Specialty Group (RSG) is an operating segment of The Finish
Line, Inc. (NASDAQ: FINL). This includes 76 specialty running stores in
17 states and the District of Columbia under the JackRabbit, The Running
Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running
Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner,
Garry Gribble’s Running Sports, Run Colorado, Raleigh Running
Outfitters, Striders and Indiana Running Company banners. More
information is available at
Follow the latest about the brand on Twitter or Instagram via

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or


The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications,