Sales of New .PET Domain in Top 10% of New TLDs!

Pet Enthusiasts Adopting .PET Domain

DUBLIN–(BUSINESS WIRE)–Afilias, a leading domain registry operator, today announced strong
first day sales results for the new “dot
PET” (.PET) top level domain
which launched on Feb 23, 2016.
According to data verified with,
.PET ranked 34th of the 419 top level domains they have
tracked for first day sales since Feb 2014, putting it in the Top 10%.
Of the dozen domains launched in 2016 .PET ranks #2.

“We have been so excited about opening .PET for General Availability.
Pets have a special place in our families, now they have a special place
on the Internet too, as .PET becomes the preferred internet address for
everything related to pets, pet products and pet services,” said Roland
LaPlante, chief marketing officer of Afilias. “We thank our registrar
partners like GoDaddy and also the many visionary, pet-focused
registrants who have jumped in right at the beginning.”

“When the new domain name extensions launched, GoDaddy’s goal was to
give personalized options for customers and small businesses,” said
GoDaddy Senior Director of Marketing, Theresa Geraghty. “.PET is a prime
example of enabling a certain group, pet enthusiasts and pet businesses,
to have their domain name quickly tell visitors what their website is

For a Full List of Registrars offering .PET please visit:

About Afilias

Afilias is the world’s second largest domain registry, with millions of
domain names under management. Afilias powers a wide variety of
top-level domains, including TLDs for countries, cities, brands,
communities and generic terms. Afilias’ specialized technology makes
Internet addresses more accessible and useful through a broad range of
applications, including Internet domain
registry services
, managed
, and mobile
Web services
. For more information on Afilias services, visit

*all stats verified by


Alan Wallace, 215-706-5716