Shasta’s Intro Makes History – Shasta’s (SDA) a Sparkling Evolution

First SDA with a Clean Label Introduced by National Beverage

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–National Beverage Corp. (NASDAQ:FIZZ) yesterday unfolded another
historic event deep within Shasta’s traditional dominion – the
introduction of the first genuine SDA (Soft-Drink Alternative). This
unique transformation, four years in development, is truly revolutionary.


Shasta has duplicated all of the wonderful flavors that have charmed its
loyal consumers over the past 125+ years with an SDA, but with no
calories, no sodium, no sweeteners and the first ‘clean label’ within
the beverage industry. This Shasta Sparkling beverage describes its
contents as 100% all-natural ingredients, a simple formula for your
life . . . Sparkling Water, Naturally Essenced – Only the Best for You!

“This is another historic first in the life of Shasta Beverages!”
exclaimed Nick A. Caporella, Chairman and Chief Executive Officer.
“Shasta (SDA) Sparkling is redefining and revolutionizing how consumers
have modified their tastes for a healthier, better-for-you alternative
to sweetened soft drinks.”

One of the most significant beverage advances was the development of a
crimp cap with cork seal allowing for the preservation of carbonation in
a bottle. The introduction of Shasta (SDA) Sparkling compares with this
significant innovation occurring long ago.

Shasta has long been recognized as a pioneer by the beverage industry.
Among its ‘firsts’ –

  • 1889 – first to bottle mineral water
  • 1890-1891 – first to ship water to bottling plants in redwood-lined
    railroad tank cars
  • 1900’s – first to develop flavored beverages
  • 1947 – first to use steel cans for beverages
  • 1950’s – first to introduce diet drinks
  • 1960’s – first to use 12oz. aluminum cans
  • 1970’s – first to replace sugar with HFCS
  • 2004 – first to convert entire diet line to Splenda
  • 2016 – first to develop a SDA with a ‘clean label’

“America is more than ready today for the true meaning behind this new
beverage: Clean Label Ready!” Caporella concluded.

National Beverage’s iconic brands are the genuine essence . . . of
America.

“Patriotism” – If Only We Could Bottle It!

Fun, Flavor and Vitality . . . the National Beverage Way

This press release includes forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors are described
in the Company’s Securities and Exchange Commission filings. The Company
disclaims an obligation to update any such factors or to publicly
announce the results of any revisions to any forward-looking statements
contained herein to reflect future events or developments.

Contacts

National Beverage Corp.
Grace Keene, 877-NBC-FIZZ
Office
of the Chairman