SiteMinis© CliqLaunch© Introduces a New Collaboration for Mobile Content Delivery Capabilities

IBM’s Marketing Cloud Integrates with Mobile Web Leader SiteMinis©
© to Improve Mobile Content Delivery for the Digital
Teams in the Fortune 500

ATLANTA–(BUSINESS WIRE)–SiteMinis© (a privately held company) today announced that IBM’s
Marketing Cloud, a digital marketing platform, has integrated with
SiteMinis© CliqLaunch©, a mobile content delivery platform, enabling
real time content to be exchanged between the two. This integration will
enable digital and creative teams to build and launch email campaigns to
millions with integrated action oriented mobile landing pages combined
for the best in class in mobile content delivery.

Mobile commerce is expected to reach $617 billion worldwide by 2016, up
from less than $106 billion in 2011[1].
The increased adoption of mobile shopping has created a new frontier for
online retailers.

Working with IBM, SiteMinis© is now able to better serve its customers
by bringing mobile sites to market in minutes versus weeks while at the
same time improving command and control through administrative process.
In addition SiteMinis has been able to reduce the overall costs of
mobile Web site deployment in conjunction with email campaigns built in
IBM’s Marketing Cloud platform. As a result, the companies can quickly
deliver real-time content to customers that include relevant actions for
each recipient.

As a provider of mobile Web technology and services, SiteMinis© helps
more than 1200 businesses across North America meet today’s mobile and
digital marketing demands through its cornerstone delivery platform –
CliqLaunch©. The CliqLaunch© platform allows marketing teams to improve
the speed to market for their mobile commerce sites. The pervasiveness
of mobile shopping drives millions of hits every minute to the
CliqLaunch© platform.

The IBM Marketing Cloud is a cloud-based digital marketing platform that
provides email marketing, lead management and mobile Marketing Cloud
solutions. IBM’s Marketing Cloud enables marketers to use individual
customer data and behaviors, collected from a variety of sources, to
inform and drive personalized customer interactions in near
real-time—delivering exceptional experiences for customers across the
entire buyer journey.

“Mobile has transformed the shopping experience, but the cloud’s impact
on mobile commerce is unrivaled. Choosing to partner with IBM’s
Marketing Cloud has fundamentally transformed the way we deliver mobile
Web technology and service to our clients, and as a result, how our
clients deliver mobile commerce to consumers,” said SiteMinis© CEO Marci
Troutman. “IBM’s Marketing Cloud and SiteMinis© CliqLaunch’s© ease of
use, accessibility and 24/7 availability will be paramount to our
success. It is enabling us to provide content management to the digital
and creative teams that doesn’t require IT, is responsive without
needing a coder and can deliver a complete email campaign with mobile
landing action oriented properties in minutes.”

Please see attached video for reference to show speed and successful
launch of a complete email and mobile campaign. link ref:

IBM’s Marketing Cloud and SiteMinis© CliqLaunch© together will
empower the fortune 500 with the means to deliver actionable mobile
content through emails and mobile web 75 percent faster than was
previously possible.

About SiteMinis

Atlanta-based SiteMinis©, Inc. offers one of the only mobile website App
platforms that can be deployed across every Web-enabled cell phone and
all popular smartphone operating systems such as iPhone, Android,
Microsoft’s Windows Mobile, Blackberry and all others without a
reduction in quality of the user experience, yet bringing the latest
technologies including HTML5 into each and every site. SiteMinis©
develops and integrates profitable mobile commerce and informational
sites that simplify the IT deployment and brand design issues faced by
companies doing business on the Internet today. Providing mCommerce
technology and consulting services that radically improve, simplify and
increase a company’s mobile marketing and branding exposure to attract
Marketing Cloud mobile consumers.

[1] Source: Forecast: Mobile payment, worldwide, 2009-2016, Gartner,
May 9, 2012

[1] IBM Institute for Business Value, October 2013, “The
Upwardly Mobile Enterprise: Setting the Strategic Agenda”


Media Relations
Steve Timpson, 1 888-981-9777