New Elite Athletes Join the Growing Roster of Brand Ambassadors
Representing Skechers GO GOLF®
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Skechers Performance™—a division of Skechers USA, Inc.
(NYSE:SKX)—announces today the signing of professional golfers Russell
Knox and Ashlan Ramsey, as the latest additions to the growing roster of
athletes representing Skechers GO GOLF®. Knox and Ramsey will join
world-class golfers Matt Kuchar, Billy Andrade, Colin Montgomerie and
Belén Mozo as part of the Skechers Performance elite team. Both Knox and
Ramsey will serve as ambassadors for the brand, and be featured in
upcoming global marketing campaigns. They will also provide unique
insights to help create custom footwear for Skechers GO GOLF.
Coming off his November 2015 victory at the WGC HSBC Champions in
Shanghai and his rapid ascent up the Official World Golf Rankings, many
eyes are set on 30 year-old Russell Knox. The Scotsman is currently
ranked 3rd in the FedExCup® standings, as he prepares to tee off as the
latest member of the Skechers Performance elite team. With his recent
momentum, this year looks promising for Knox and includes a trip back to
his native Scotland where he will compete at the Scottish Open in his
hometown of Inverness.
“I’m thrilled to team up with Skechers Performance,” said Russell Knox.
“The GO GOLF shoes really enhance my game and I welcome the opportunity
to embark on the next stage of my career together with the brand.
Everyone at Skechers Performance has been so incredibly supportive and I
look forward to partnering with them.”
Skechers Performance also partnered with pro-golf newcomer Ashlan
Ramsey, signing the rookie with a two-year footwear and apparel
endorsement deal and will join her on her tour this year. While a
freshman at Clemson University, Ramsey was named first-team All-ACC,
leading them to victory, and prompting Golfweek to name her the
top-ranked amateur in the world.
“We couldn’t be more excited to partner with Ashlan as she embarks on
her pro career,” said Rick Higgins, Senior Vice President,
Merchandising/Marketing, Skechers Performance. “Her positive attitude
and abilities on the course reflect the essence of our brand, and we are
proud to have her represent our line of performance footwear and apparel
on her tour.”
“Russell Knox and Ashlan Ramsey are both fantastic athletes who have
worked very hard with incredible success,” said Skechers USA, Inc.
President, Michael Greenberg. “They are each an asset to our team and we
can’t wait to work with them to further grow the brand.”
Entering its third year, Skechers GO GOLF has become known for its
lightweight designs, high quality comfort, shock-absorbing midsole and
superb stability. The footwear is available at Skechers retail stores,
and select retail partners including golf pro shops, as well as online
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310.318.3100 x4839