Smashburger® Announces Expansion into Egypt

More than 25 Smashburger Restaurants Planned Over Next Several Years

is smashing its way to Egypt. The critically acclaimed fast-casual
better burger restaurant with fresh, smashed to order burgers, is
excited to announce that it has added the Pearll Investment Group as a
new franchise partner in Egypt. This is Smashburger’s initial entry into
Egypt, with 25 restaurants expected to open over the next several years.
The launch of Smashburger in Egypt will expand the brand footprint to
nine countries.

Smashburger offers a diverse menu featuring quality, fresh,
smashed-to-order burgers that are seared and seasoned on the grill to
lock-in natural juices. The menu features innovative burger
combinations, or guests can create their own burger or chicken sandwich,
customizing the bun, sauces, toppings and cheese. Customers can pair
burgers with irresistible sides, like seasoned fries with rosemary,
olive oil and garlic, haystack onions or fried pickles, or indulge in a
wide variety of additional menu items, like fresh salads, premium
handspun Häagen-Dazs shakes and craft beer, all at a great value.

“We are absolutely thrilled to bring our first Smashburger to Egypt. Mr.
Saif Jaffar Alketbi and Mr. Abdel Hameed Mostafa Ahmed will be valuable
members of the Smashburger team, especially with their extensive
operations experience,” says Scott Crane, CEO of Smashburger. “The Egypt
communities are experiencing explosive growth and are perfect targets
for our brand. We feel confident the local community will embrace our
customized, hand-crafted burgers.”

Currently owning more than 10 chain-restaurants in the region, Pearll
Investment Group brings extensive restaurant management and operations
experience to the table and will be funding the growth of the
Smashburger operation in Egypt. Smashburger restaurants in Egypt will be
led by Mr. Abdel Hameed Mostafa Ahmed, who has 10 years of experience in
the fast casual industry. Smashburger will be Pearll Investment Group’s
latest addition to the better burger landscape in the Egypt.

“The fast casual dining market has yet to reach its potential in Egypt
and there is a huge opportunity for brands such as Smashburger,” says
Mr. Abdel. “Due to its focus on quality and taste, we are certain
Smashburger will be a success and we look forward to bringing the fresh,
smashed to order concept to Egypt and replicating the success of the
brand internationally.”

Since January this year, Smashburger has added approximately 65 new
restaurants and has seen 22% new unit growth. Across the United States,
Kuwait, Canada, El Salvador, Panama, Costa Rica, Bahrain and Saudi
Arabia, there are currently over 330 total units. Smashburger is
actively seeking partners to spread the global appetite for America’s
favorite food internationally in Europe, Asia, South America and beyond.

For more information on becoming a Smashburger franchisee or to locate a
restaurant near you, please visit
Follow Smashburger on Facebook,
or Instagram.

About Smashburger

Smashburger is a leading fast casual “better burger” restaurant known
for its fresh never frozen, 100% Certified Angus Beef® burgers that are
smashed on the grill to sear in the juices, creating an upscale quality
burger packed with flavor and served at a great value. In addition to
burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh
salads, signature side items such as haystack onions and Veggie Frites,
and hand spun Haagen-Dazs® shakes. On each market menu, Smashburger
offers locally inspired items like the regional burger, as well as
regional sides and local craft beer. Smashburger began in 2007 and there
are now currently over 330 corporate and franchise restaurants operating
in 34 states and seven countries. To learn more, visit


Christine Ferris, 303-633-1553