Snuggle® Transforms Laundry Care with Groundbreaking Product Innovation that Makes a Big “Snifference”

Snuggle® PLUS SuperFresh™ banishes odor from laundry while Snuggle®
Cherry Blossom Collection ushers in spring

WILTON, Conn.–(BUSINESS WIRE)–Snuggle®, the brand known for softening hearts and laundry for over 30
years, is taking category leadership and innovation to the next level
with two new product introductions. Snuggle® PLUS SuperFresh™ has
tackled the perennial laundry challenge of eliminating tough odors like
pet & body odor, while still delivering the Snuggly Softness® consumers
have come to love. Snuggle’s exhilarating Cherry Blossom Collection beautifully
evokes the feeling of spring and adds a timely seasonal experience to
the brand’s wide assortment of scents.

“Snuggle has long been a leader in championing breakthrough innovations
that make a big ‘Snifference’ in the everyday lives of consumers,” said
Bibie Wu, Vice President of Marketing for Snuggle®. “With Snuggle® PLUS
SuperFresh™ and the Cherry Blossom Collection, we help families say
‘good-bye’ to laundry odor and ‘hello’ to the scent of spring.”

Noses breathe a sigh of relief after experiencing Snuggle’s New
Odor-Eliminating Technology

Unpleasant laundry odor has long been a pain point for consumers, with
more than 68% of laundry loads typically containing some odor. Consumers
have voiced that the most common and frustrating offenders are sweat
(42%) and body odor (39%). New Snuggle® PLUS SuperFresh™ is the
first-ever fabric conditioner & dryer sheet regimen designed to help
eliminate tough odor. Every capful of Snuggle® PLUS SuperFresh™ fabric
conditioner contains patented odor-eliminating technology that absorbs
and neutralizes malodors, and then infuses laundry with long-lasting
freshness and Snuggly Softness®. Use it with Snuggle® PLUS SuperFresh™
sheets that delivers Snuggle’s maximum freshness out of the dryer.
Snuggle® PLUS SuperFresh™ fabric conditioner & dryer sheets are now
available nationwide.

Just in time for spring, experience the uplifting scent of Snuggle’s
New Cherry Blossom Collection

Snuggle’s newest addition to its line of premium scents, Snuggle® Cherry
Blossom Collection, was inspired by the growing popularity of this
fragrant harbinger of spring. Although traditionally thought of as a
seasonal scent, cherry blossom is now a hot trend in many categories.
Bridal publications report that cherry blossoms are an increasingly
in-demand wedding floral arrangement; cherry blossom cider is a new
must-drink beverage; and top fashion designers and beauty influencers
are featuring them in their latest collections and products. Snuggle®
Cherry Blossom Collection captures the freshness of spring and delivers
an exhilarating scent that blooms throughout the day, just like the
cherry blossom trees of the spring season.

Available in liquid fabric conditioner, dryer sheets and scent booster
varieties, Snuggle® Cherry Blossom Collection is now available
nationwide.

Snuggle® PLUS SuperFresh™ and Snuggle® Cherry Blossom Collection are the
latest additions to Snuggle’s rich history of product innovation that
helps moms and dads take better care of their families. From being the
first brand to introduce emerging scent trends to the fabric
conditioning aisle with Snuggle Exhilarations, to delivering a big boost
of freshness in a convenient little pac with Snuggle Scent Boosters,
Snuggle always strives to make a difference in consumer’s lives.

Visit www.snuggle.com,
like Snuggle on Facebook and
follow on Twitter and Instagram for
more information.

*Statistics on consumer laundry odors were conducted by Directions
Research & YouGov on behalf of Sun Products Corporation.

About Snuggle

As a leader in the fabric conditioning category for more than 30 years,
Snuggle^® has provided the ultimate in Snuggly Softness^®
and long-lasting freshness to loads of laundry. Recognized by its iconic
Snuggle Bear, which was created by Jim Henson’s Creature Shop,
birthplace of The Muppets and Sesame Street puppets, Snuggle offers a
variety of high-quality fabric conditioning products, including liquid
softeners, dryer sheets, and scent boosters. Snuggle is manufactured by
The Sun Products Corporation and is available at major retailers
including most food, drug, mass, club and dollar stores. For more
information, visit www.snuggle.com
or www.facebook.com/snuggle.

About The Sun Products Corporation

The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
leading North American provider of laundry detergent, fabric softeners
and other household products. With annual net sales of approximately $2
billion, the Company’s portfolio of products are sold under well-known
brands that include all^®, Snuggle^®, Wisk^®,
Sun^®, Surf^®, and Sunlight^®. In
addition, Sun Products is the manufacturing partner for many retailer
brand laundry and dish products in North America. For more information
visit: www.sunproductscorp.com.

Contacts

Sun Products
Kathryn Corbally, 203-254-6762
Kathryn.Corbally@sunproductscorp.com
or
Current
Marketing
Suzanne Joyella, 212-445-8402
sjoyella@talktocurrent.com