Southeastern Grocers Launches Veterans Day Wall of Honor to Benefit Hope For The Warriors

  • Southeastern Grocers, together with the Southeastern Grocers
    Foundation, launches community donation program from Nov. 2-15
    throughout BI-LO, Fresco y Más, Harveys and Winn-Dixie stores.
  • Southeastern Grocers continues partnership with Hope For The Warriors,
    a nationwide organization dedicated to serving veterans.
  • Southeastern Grocers operates approximately 750 grocery stores in
    communities with some of the highest military veteran populations in
    the Southeast.

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Leading up to Veterans Day, Southeastern Grocers, the parent company of
BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, today announced the
launch of their Veterans Day Wall of Honor community donation program in
all stores, together with the Southeastern Grocers Foundation. Now
through November 15, customers and associates can show their support for
veterans of the armed forces by making a donation at checkout to benefit
Hope For The Warriors, an organization that provides service members,
veterans and military families that are focused on transition, health
and wellness, peer engagement and connections to community resources.

When customers make a donation at any BI-LO, Fresco y Más, Harveys or
Winn-Dixie store, they will be provided a Dedication Card with the
opportunity to write a special message to their own military hero. These
personal dedications will build a Wall of Honor at each store as a
visual tribute to those who served, continue to serve and have
sacrificed for the nation.

Ian McLeod, President and CEO of Southeastern Grocers said, “This
Veterans Day, we continue to show our military and their families the
appreciation we have for the sacrifices they have made for the nation.
Together with our associates and customers, we honor those that have
served by raising funds and awareness for Hope For The Warriors and
share our admiration for our service men and women with thousands of
inspirational dedication cards throughout our stores.

“The Southeast has some of the highest military veterans populations in
our country, so we join our associates, customers and communities in
saying `thank you,’ to those service members who have fought for the
nation’s freedom.”

“Hope For The Warriors is extremely grateful to Southeastern Grocers and
its customers for their support this Veteran’s Day, honoring the service
of our veterans,” said Robin
, co-founder and president of Hope For The
Warriors. “Through this campaign, they are helping us reach thousands of
patriotic Americans who truly understand the sacrifices of our veterans,
service members, military families and families of the fallen. As we
celebrate our 10th anniversary, the continued support of
Southeastern Grocers, its partners, vendors and customers has made a
momentous impact allowing us to serve thousands in need through
our nationwide programs.”

Customers can show their support on social media if they like, follow
and share BI-LO, Fresco y Mas, Harveys, Winn-Dixie and Hope For The
Warriors Facebook posts and Twitter feeds with #AllforHonor; or honor a
veteran by posting a dedication on

About Hope For The Warriors

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated
to restoring a sense of self, family and hope for post 9/11 veterans,
service members and military families. Since its inception, Hope For The
Warriors has served approximately 10,000 through a variety of support
programs focused on transition, health and wellness, peer engagement and
connections to community resources. The nonprofit’s first program, A
Warrior’s Wish, has granted 151 wishes to fulfill a desire for a better
quality of life or support a quest for gratifying endeavors. In
addition, Run For The Warriors has captured the hearts of more than
22,000 since 2010. For more information, visit,
Facebook or Twitter.

About Southeastern Grocers Foundation

The Southeastern Grocers Foundation is the charitable arm of
Southeastern Grocers, parent company of BI-LO, Fresco y Mas, Harveys,
and Winn-Dixie supermarkets. The Southeastern Grocers Foundation aligns
our giving with three charity pillars, providing support to the causes
that are important to the communities we serve. We support our nation’s
service men, women and their families; fight hunger in our communities;
and provide relief to those affected by a natural disaster.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco Y
Mas, Harveys and Winn-Dixie grocery stores, is the second-largest
supermarket in the Southeast based on store count. The company employs
nearly 60,000 associates who serve customers in approximately 750
grocery stores, 140 liquor stores and 500 in-store pharmacies throughout
the seven southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Fresco Y Mas,
Harveys and Winn-Dixie are well-known and well-respected regional brands
with deep heritages, strong neighborhood ties, proud histories of giving
back, talented and loyal associates, and strong commitments to providing
the best possible quality and value to customers. For more information,


Southeastern Grocers, LLC
For SEG interviews, or images contact:
Shaffer, 904-612-9441 (cell)
Manager, Consumer Communications