Sprint Gives Customers Incentives to Go Green on Earth Day

While Sprint (NYSE:

S) maintains a year-round commitment to sustainability, the company

is marking Earth Day this year by offering customers additional

incentives for joining in efforts to protect the environment.

Ranked No. 3 in Newsweek’s 2011 Green Rankings, Sprint is

encouraging more consumers to recycle old wireless phones with an

additional credit offered through the Sprint

Buyback program. The Sprint portfolio of eco-friendly phones with

eco-friendly features also continues to expand with the availability of LG

Viper™ 4G LTE*, the first Sprint 4G LTE

phone with eco-friendly attributes and LG Optimus Elite™; both available

on Earth Day, April 22.

Last year, Sprint was recognized

by the Environmental Protection Agency (EPA) for its commitment to

phone recycling, which remains a key focus for the company. Through

Sprint recycling programs, such as Sprint Buyback, Sprint has kept more

than 28 million phones out of landfills. Sprint is seeking to increase

the momentum of this program by offering a $50 credit (for each new line

of service), on top of the Sprint Buyback program standard offer, to all

customers who participate in the Buyback program from April 15 to May 30.

Today, customers who participate in the Sprint Buyback program can

receive a Sprint credit up to $300 instantly toward a new device when

recycling eligible devices – regardless of whether the phone is from

another manufacturer or carrier when you add a new line. According to Compass

Intelligence Research1, the instant credit is a big part

of why Sprint’s Buyback Program was named the best of the four major

carriers based on expert analysis, secondary research and primary

research with users about what they most prefer in a buyback program.

Sprint’s first 4G LTE phone with eco-friendly attributes, LG Viper, hits

store shelves this Sunday. Five individuals will have the chance to

receive one of the phones by participating in an Earth Day sweepstakes.

Registration is available by going online to www.sprint.com/earthday

or by texting “green” to 229466, where users can register once a day

through April 27. Winners will be selected April 30. For the most

up-to-date details on Sprint’s 4G LTE rollout, please visit www.sprint.com/4GLTE.

The eco-friendly attributes of LG Viper include:

The working partnership between Sprint and LG on sustainable product

design continues with LG Rumor Reflex™. Another phone with eco-friendly

features available through Sprint – LG Rumor Reflex™ – will be made

available for FREE to new customers and existing customers eligible for

an upgrade when ordered on sprint.com

through May 17.

The e-friendly

attributes of


Rumor Reflex


Sprint not only offers green products but many of its phones also come

equipped with apps that aid consumers seeking to live greener

lifestyles. The Green

ID pack allows customers, on select Sprint devices, to instantly

download a complete mobile experience, including applications, widgets,

ringtones and wallpapers related to the environment through Sprint

ID. With mobile content like TreeHugger.com, Earth911.com, LightBulb

Finder and the National Audubon Society, consumers can lead more

environmentally sustainable lives and help others to do the same.

According to Adam Borut, co-founder of EcoHatchery, the company that

owns and created the Light Bulb Finder application, Sprint customers

using the lightbulb application are expected to have saved almost $1

million after having used the application and switched to a more

efficient lighting solution by using Sprint’s Green ID pack.

“These offers help our customers and Sprint reduce our impact on the

environment,” said Jeff Hallock, Sprint vice president of consumer

acquisition. “We’ve seen how our customers adopt green practices if we

make products and service available, everything from smartphones that

are more “earth friendly,” to solar accessories, to customers who choose

online bill pay over a paper bill. Consumers in general want to do

what’s best for the planet and we want to help them do that.”

Sprint’s industry-leading role in corporate responsibility and

environmental sustainability continues to receive recognition. Sprint

ranked No. 3 on Newsweek’s

2011 Rankings

of America’s Greenest Companies, up from No. 6

in 2010 and No.15 in 2009. For the past two years, Sprint received the Sustainability

Leadership Award from the International Electronics Recycling

Conference & Expo. Sprint also was named to the Dow

Jones Sustainability Index North America and leads the wireless

industry in green power, securing the No. 13 spot on the EPA

Fortune 500® Green Power Partner List, the only wireless

carrier named to National Top 50.

To learn more about Sprint programs that protect the environment, go to www.sprint.com/responsibility

or follow @SprintGreenNews

on Twitter.

About Sprint

Sprint Nextel offers a comprehensive range of wireless and wireline

communications services bringing the freedom of mobility to consumers,

businesses and government users. Sprint Nextel served more than 55

million customers at the end of 2011 and is widely recognized for

developing, engineering and deploying innovative technologies, including

the first wireless 4G service from a national carrier in the United

States; offering industry-leading mobile data services, leading prepaid

brands including Virgin Mobile USA, Boost Mobile, and Assurance

Wireless; instant national and international push-to-talk capabilities;

and a global Tier 1 Internet backbone. Newsweek ranked Sprint No.

3 in its 2011 Green Rankings, listing it as one of the nation’s greenest

companies, the highest of any telecommunications company. You can learn

more and visit Sprint at www.sprint.com

or www.facebook.com/sprint

and www.twitter.com/sprint.

* Sprint’s 4G LTE network is expected in limited markets in mid-year

2012. See sprint.com/4GLTE for details.

1. Survey and analysis provided by Compass Intelligence was

sponsored by eRecyclingCorps. Sprint’s BuyBack program is powered by







Day Sweepstakes is open to legal residents of 50 United States/District

of Columbia, Puerto Rico and the U.S. Virgin Islands who are at least 18

years old. Sweepstakes begins at 12:00:01 a.m. (EDT) April 5, 2012, and

ends at 11:59:59 p.m. (EDT) April 27, 2012 (the “Entry Period”). Void

elsewhere and where prohibited. Text Green to “229466” to find out where

to enter or visit http://www.sprint.com/earthday.

Msg & Data rates may apply. For complete Official Rules, including entry

instructions, entry without text messaging, prize details, etc., visit http://www.sprint.com/earthday.

Subject to Official Rules. This Sweepstakes is in no way sponsored,

endorsed or administrated by, or associated with, Facebook®.

Sponsor: Sprint Communications Company L.P.