Stanford Ignite Program Returns to New York City

Program begins in Spring 2016; Information Session scheduled for
Oct. 20, 2015

NEW YORK–(BUSINESS WIRE)–Stanford Graduate School of Business (GSB) will return to New York City
April 1-June 5, 2016, with its second offering of Stanford
Ignite
, its flagship program in innovation and entrepreneurship.
This 10-week, part-time program teaches working professionals and
graduate students from non-business backgrounds how to formulate,
develop, and commercialize their ideas.

Stanford Ignite is a global program that attracts individuals from a
diverse set of industries, including engineering, finance, medicine,
design, and law. The program teaches STEM graduate students, technical
professionals, and non-business entrepreneurs the business fundamentals
necessary to succeed at any entrepreneurial venture or “intrapreneurial”
initiative within a corporation. The Stanford Ignite program is designed
to deliver the same kind of immersive, innovative, and hands-on
instruction that working professionals and graduate students experience
with the program on campus. It provides exposure to both the
fundamentals of management and the practical aspects of identifying,
evaluating, and moving business ideas forward.

Prospective applicants can learn more via an online
information session
on Tuesday, Oct. 20, 2015 from 7-8 p.m.
EDT.
Applications are due Dec. 1, 2015.

Leveraging Educational Technology

The New York City program will be held at Cisco Systems in midtown
Manhattan and delivered through a combination of in-person instruction
and live sessions via high-definition distance learning technology,
which enables seamless conversations between the faculty in Stanford,
Calif. and participants in New York City. The program draws on the same
world-class business faculty who teach in Stanford’s MBA Program, which
is infused with the culture and practice of innovation that pervades
Stanford University and Silicon Valley.

“Our goal is to bring Stanford Ignite to the world’s top centers of
innovation and entrepreneurship,” said Stanford Ignite Faculty Director Yossi
Feinberg
, John G. McCoy-Banc One Professor of Economics at Stanford
GSB. “New York is a hotbed of innovation where entrepreneurs are
upending established business models in fashion, retail, health care,
finance, media, and food. Stanford Ignite-NYC enables us to reach new
audiences and bring the Stanford GSB experience and culture of
innovation to these exciting industries.”

Returning Program

Participants from last year’s cohort found the program invaluable both
to launch new ventures or reframe their existing jobs and innovate
within their companies.

“The most valuable takeaway for me, as a startup founder and venture
owner, was the direct and strategic feedback, guidance and mentorship I
received from the program’s distinguished leadership team, faculty and
venture capital community, in support of my entrepreneurial objective to
successfully commercialize and launch my ARTDEX venture with global
impact,” said Jenny Park Adam, founder and CEO of ARTDEX, a new social
network application for artists and collectors. “The program also
offered me an invaluable business network, from which I hope to draw
upon in the coming months ahead as I move forward with realizing my
ultimate goal: to innovate and transform the global art world by merging
together art and technology on a scale unprecedented.”

Another participant said Stanford Ignite inspired her to completely
rethink her company’s approach to its market.

“Stanford Ignite lifted the curtain on the science of innovation. So
often, as creative thinkers, we have ‘lightning in a bottle’ magic
moments of inspiration that have tons of potential to be the next big
thing,” said Jan Sage, vice president of marketing and promotion at ABC.
“Stanford Ignite teaches intrapreneurs and entrepreneurs how to go the
distance with those creative ideas, backing up the magic with deep
research, design thinking, rounds of iteration, financial modeling,
competitive analysis, peer/mentor advisory and presentation showmanship.
Ultimately, the concept you launch may be a world away from the one you
started with, made all the better by the innovation journey. Stanford
Ignite gives you the vision to evolve from ‘launch now’ to ‘launch wow.’

Sage also noted the networks fostered during her program that continued
well past her program: “I also count the Stanford Ignite fellows I spent
three months with as treasured new friends and industry colleagues whose
shared perspectives are invaluable as they represent the best and
brightest of their respective fields,” she said. “Several of us have
continued to stay in touch and already begun to explore ways we can
collaborate on endeavors together. Beyond what I’ve learned from the
outstanding professors, I’m constantly learning from this team that’s
expanded my network into areas I never imagined pre-Ignite and, in turn,
inspired fresh ideas.”

More than 100 Companies

In aggregate, Stanford Ignite participants have started more than 100
companies since the program was introduced at Stanford in 2006.

The non-degree program, which costs $14,500, will be held during seven
weekends (Friday evening, Saturday, and Sunday) spread across a 10-week
period, making the program ideal for working professionals and full-time
graduate students.

The program will include approximately 200-250 hours of training,
including 100-150 hours spent on participants’ own venture projects.
Participants will develop their projects by working closely with
experienced mentors and panels of expert investors and successful
entrepreneurs from both Silicon Valley and the New York area who will
provide real-world feedback.

The second cohort of the New York program will accept up to 40
participants. Upon successful completion, participants will receive a
Stanford Ignite certificate.

Contacts

Stanford Graduate School of Business
Heather Hansen, 650-723-0887
hhansen@stanford.edu
@heatherlhansen

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