Starbucks Introduces New Frappuccino® Blended Beverage Flavors; Invites Customers to Create Their Own Frappuccino Remix Experience
Starbucks (NASDAQ:SBUX) today launched two new Frappuccino®
beverages for the summer and brought back old favorites, allowing
customers in participating stores to try out the new beverages starting
today. Customers can enjoy two new delicious Frappuccino®
blended beverage flavors Mocha Cookie Crumble and Chocolate Cookie
Crumble Crème.
The new offerings will be available in U.S. and Canada company-operated
and licensed Starbucks stores for a limited time this summer. Also
returning are customer favorites the Mocha Coconut Frappuccino®
and the Coconut Crème Frappuccino® blended beverages.
Additionally, Frappuccino® blended beverage fans have even
more opportunities to participate in the fun through the Frappuccino
Remix a completely new way to create their own music tracks. Customers
simply visit www.Frappuccino.com,
customize their personal soundboard, load the audio and video clips
inspired by Frappuccino® blended beverages and then create
and share their personal remix.
Were building on the continued excitement for our Frappuccino®
blended beverages by introducing the new Mocha Cookie Crumble flavor.
This is one of the most requested new flavors for Frappuccino®
blended beverages, and were pleased to be able to offer it for a
limited time this summer to our customers, said Annie Young-Scrivner,
global chief marketing officer at Starbucks. Customers can create the
perfect Frappuccino® blended beverage for all of their summer
moments, and then personalize and share their experiences through the
new Frappuccino® Remix.
Introducing Mocha Cookie Crumble Frappuccino® Blended
Beverage
The new Mocha Cookie Crumble Frappuccino® blended beverage is
an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino®
chips, Starbucks® signature Frappuccino® Roast
coffee and milk blended with ice and topped with delicious chocolaty
whipped cream and chocolate cookie crumbles.
Coffee-Free Option: Chocolate Cookie Crumble Crème Frappuccino®
Blended Beverage
For a coffee-free beverage, Starbucks is offering an indulgent blend of
rich mocha sauce, vanilla syrup, Frappuccino® chips, and milk
blended with ice and topped with delicious chocolaty whipped cream and a
chocolate cookie crumbles.
Starbucks® Frappuccino®
Blended Beverage Happy Hour Returns
Customers can enjoy any Frappuccino® blended beverage at
half-price again this year with the return of Starbucks®
Frappuccino® Happy Hour beginning May 4-13 from 3-5 p.m.
local time at participating stores in the U.S. and Canada. Starbucks
invites customers to sample the summer flavor, Mocha Cookie Crumble
Frappuccino® blended beverage, put a unique spin on one of
our classic flavors like Caramel Frappuccino® and Vanilla
Bean Crème Frappuccino® blended beverages, or personalize one
that is truly their own, for half the price.
Customers can connect with Starbucks and build their personalized
Frappuccino® blended beverage on Frappuccino.com and
stay up to date with Facebook.com/Frappuccino
and Twitter.com/Frappuccino. This
year, customers can count down to Happy Hour through Instagram and
Twitter by tagging their Happy Hour photos with #FrappuccinoHappyHour to
win prizes. Starting today, each day of the challenge has a theme
to inspire Frappuccino® fans to post their top
beverage-inspired photos. The top 10 pictures of the day will make it
into the daily photo album at facebook.com/Frappuccino.
Starbucks® Frappuccino®
Flavor Extension in Grocery
Customers can also take their favorite Frappuccino® offerings
home or on-the-go with Starbucks Frappuccino® chilled coffee
drinks and Starbucks® Ice Cream, available at grocery stores
nationwide. New this summer, savor the creamy, chocolaty cookie taste of
the Cookies & Cream Frappuccino® chilled coffee drink or
indulge in the swirl of coffee and chocolate ice creams and decadent
chocolate cookie pieces in Starbucks® Mocha Cookie Crumble
Frappuccino® Ice Cream.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in
the world. Today, with stores around the globe, the company is the
premier roaster and retailer of specialty coffee in the world. Through
our unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
