Sunrise Senior Living Opens New Community in LA

Guía de Regalos

Meets Growing Demand in South Bay for High-Quality Assisted Living &
Memory Care Services

MCLEAN, Va.–(BUSINESS WIRE)–Beginning early March, Sunrise Senior Living will welcome residents to
its newest community, Sunrise
at Palos Verdes
, joining 41 existing Sunrise communities throughout
California. It will offer assisted living as well as evidence-based
memory care programming and services for those with Alzheimer’s and
other types of dementia, including support for residents in the early
stages of memory loss.

According to the California Department of Aging, by the year 2050, an
estimated 2.49 million people in the state will be 85 years old and over
– a 310 percent increase from today. In that same timeframe, the
department also estimates that more than 25 percent of Californians will
be 60 or older. The Alzheimer’s Association projects dementia diagnoses
in California will increase by more than 42 percent in the next 10 years.

“Increasingly, local seniors and their families are looking for
high-quality care. We are excited about offering another option to
Greater Los Angeles with the opening of Sunrise at Palos Verdes –
helping to meet demand of today’s and tomorrow’s aging population,” said
Jeff Slichta, senior vice president of Operations for Sunrise. “Ask me
about the biggest difference in Sunrise, and I’ll tell you it’s our team
members, who are dedicated, compassionate and trained to provide the
best personalized care.”

Marguerite
Crockem
has been appointed executive director to help lead the
community and its experienced team members. She has served as a Sunrise
leader for more than 10 years and was previously executive director at
Sunrise of Fullerton.

“This beautiful, convenient location for South Bay families, combined
with our more than 30 years of knowing and serving seniors, makes
Sunrise at Palos Verdes a premium choice to call home,” said Chris
Winkle, chief executive officer for Sunrise. “Our sights are set on
continued growth in California, so we may bring our Sunrise
Signature Experience
to more families.”

The new four-story, 67,000 square-foot community on Hawthorne Boulevard
in Torrance will provide individualized care and services for up to 95
residents, with easy access to several nearby health care facilities.
The approximately 80-unit building allows for flexible spaces to support
Sunrise’s range of meaningful
programming and activities
that enrich the lifestyles of each
resident and foster new friendships. Specifically, there will be space
for a Sunrise Terrace
Club Neighborhood
, with tailored programming to assist residents in
the early stages of memory loss.

Sunrise at Palos Verdes is specially designed to complement the
peninsula’s visual style and regionally specific landscaping. Residents
can take in scenic views and enjoy outdoor areas, such as circular
walkways and patios. Inside the building are design elements to support
seniors’ mobility needs and promote continued independence. For example,
“way finding” wallpaper on memory care floors helps residents better
distinguish different corridors and find their suites. Colors were
carefully selected based on what’s known about the aging eye and low
vision issues that often affect seniors.

Additional features include Wi-Fi throughout the community for residents
and families to stay connected; an electronic health records system; dining
program
, with nutritious and tasty meals prepared by the Sunrise
team of culinary professionals using fresh, seasonal ingredients;
community pets and more.

Sunrise at Palos Verdes will host a public open house on Saturday,
February 27, from 10 a.m. – 2 p.m. LA residents are invited to meet the
team, take a tour of the community and learn more about life at Sunrise.

The company is expected to continue expanding its presence in
California, with plans to open next year Sunrise
of Pleasanton
in San Francisco’s Bay Area. For ongoing information
about Sunrise communities and senior-related topics, read The
Sunrise Blog
and follow us on Facebook.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs
approximately 30,500 people. As of February 1, 2016, Sunrise operated
307 communities in the United States, Canada and the United Kingdom,
including 15 Gracewell Healthcare communities, with a total unit
capacity of approximately 27,400. Sunrise offers a full range of
personalized senior living services, including independent living,
assisted living, care for individuals with Alzheimer’s and other forms
of memory loss, as well as nursing and rehabilitative services.
Sunrise’s senior living services are delivered by team members who are
trained to encourage independence, preserve dignity, enable freedom of
choice and protect the privacy of residents. To learn more about
Sunrise, please visit SunriseSeniorLiving.com.

Contacts

Jennifer Clark
Corporate Communications
703-854-0329