swimsuitsforall and Curvy Model Denise Bidot Make No Apologies in Un-Retouched Beach Body. Not Sorry. Video

NEW YORK–(BUSINESS WIRE)–swimsuitsforall,
an online swimsuit retailer for curvy women, has teamed up with model
Denise Bidot to make a bold statement for body confidence. The
completely un-retouched video, Beach Body. Not Sorry., emboldens
women to feel comfortable and confident in a sexy swimsuit no matter
their size. swimsuitsforall believes women should not apologize or feel
shame for their bodies.

Denise’s sensual confidence radiates as she says “curvy women really
shouldn’t apologize for who they are” while wearing skimpy styles from
swimsuitsforall’s Swim Sexy line. The video can be viewed online
and on social media.

Denise Bidot is a successful curvy model, proud Latina, and single mom
whose personal mantra is “there’s no wrong way to be woman.”

“Being part of the Beach Body. Not Sorry. campaign by
swimsuitsforall represents the conversation we have started and the
mission we want to continue to establish, which is ‘There’s No Wrong Way
To Be A Woman’,” says Bidot. “It’s time to stop apologizing. I want
women to feel confident and sexy by knowing that there’s nothing wrong
with being yourself. Forget all the rules!”

“We believe that life’s best moments happen in a swimsuit. We want women
to let go of their anxieties and step out unapologetically this summer. Beach
Body. Not Sorry.
is an authentic depiction of female beauty and our
contribution to summer body confidence,” says Moshe Laniado, CEO and
President of swimsuitsforall.

swimsuitsforall has been at the forefront of the body acceptance
movement and celebrating curvy women since 2005. The brand believes that
every female body is beautiful and every woman deserves to look and feel
her best for all the fun moments that happen at the beach. With the
launch of Beach Body. Not Sorry., swimsuitsforall expands the
notion of “life is better in a swimsuit.”

About swimsuitsforall

swimsuitsforall
makes shopping for a swimsuit just as enjoyable as being in one. Known
for their unique perspective on swim lifestyle, swimsuitsforall
has been the leader in swimwear for curvy women since 2005 by providing
quality swimwear with superior construction, expert fit, and innovative
design. The online retailer vows to eliminate swimwear-shopping dread
and get you into the swimsuit that will best fit and flatter your unique
body and personality. swimsuitsforall believes some of the most
memorable times in our lives are spent wearing a swimsuit — by helping
make those experiences better, happier, and accessible swimsuitsforall
is making the world a better place to swim.

About FULLBEAUTY BRANDS

FULLBEAUTY Brands is the most trusted, comprehensive resource for
plus-size women and men seeking fashion inspiration, style advice, and
clothing tailored to their individual needs. Proprietary brands under
the FULLBEAUTY Brands umbrella include: Woman Within® (WomanWithin.com),
Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com),
swimsuitsforall (swimsuitsforall.com), KingSize® (KingSizeDirect.com),
BrylaneHome® (BrylaneHome.com), and fullbeauty.com®, an online
marketplace offering a curated collection of the finest Brands, and
thousands of products, the premier fashion and lifestyle destination for
women sizes 12+ (www.fullbeauty.com).

Contacts

MEDIA:
Nike Communications
Christina Neuman,
646-654-3434
cneuman@nikecomm.com
or
Madeleine
Lavelle, 646-654-3418
mlavelle@nikecomm.com