First fully reimagined store to open this fall in Houston market,
with plans to roll out new elements of design to hundreds more
Corporation (NYSE: TGT) today unveiled design elements for the
company’s most ambitious store re-design to date, with plans for the
first fully reimagined store to open in the Houston suburb of Richmond
near Grand Parkway Southwest. From the stage at Shoptalk, the retail and
ecommerce event held in Las Vegas, Target’s chairman and CEO Brian
Cornell introduced Target’s newest store redesign plans as part of the
company’s commitment to invest billions of dollars over the next three
years to reimagine hundreds of existing stores.
“With our next generation of store design, we’re investing to take the
Target shopping experience to the next level by offering more elevated
product presentations and a number of time-saving features,” said
Cornell. “The new design for this Houston store will provide the vision
for the 500 reimagined stores planned for 2018 and 2019, with the goal
of taking a customized approach to creating an enhanced shopping
The Next Generation of Target’s Store Design
In October, Target will open its first fully reimagined store 35 miles
southwest of Houston, conveniently located off of the Grand Parkway
Southwest in Aliana’s Market Center. There, the new 124,000 square-foot
store will offer guests the newest shopping experience as Target evolves
In addition to the Houston location, 40 additional stores will receive
elements of Target’s next generation re-design when they are updated in
October 2017. Guest feedback and learnings from this new design will
influence Target’s customized approach to the 500 stores being
reimagined in 2018 and 2019.
To create an experience that’s uniquely Target, the modernized design
features will include glazed, large glass windows at the front of store,
stenciled concrete floors and unique lighting throughout. Additionally,
the new design offers two entrances, each with a specific guest need in
mind. Guests can enter through one entrance to find displays of
exclusive brands and inspiring seasonal moments, and the other for easy
pick-up of online orders and groceries. Illustrations of the elements
that make up Target’s next generation store design can be viewed here.
Additional features include:
Elevated, cross-merchandise product presentations will amplify
Target’s exclusive style assortment across apparel and accessories,
home, jewelry and beauty, encouraging guests to browse.
For time-starved guests, the second entrance will offer easy access to
grocery, a Wine & Beer shop, self-checkout lanes and a dedicated Order
Pickup counter within steps from each other.
Outside this entrance, guests will find dedicated parking spaces
where team members will bring out online orders.
An enhanced grocery department design will feature woodgrain
fixtures, a robust assortment of fresh produce as well as quick
grab-and-go options and meal solutions.
- Outside this entrance, guests will find dedicated parking spaces
New for Target, curved, more circular center aisles will feature
merchandise displays to engage guests with compelling products in
Store team members will be equipped with new technology – available in
all stores this fall – to search inventory, take payment from a mobile
point-of-sale system and arrange delivery, all from the sales floor.
Target’s investment to reimagine 600 stores by 2019 is part of the
company’s strategy to create a smart network, with stores, digital
channels and supply chain working together to meet guests’ needs. This
announcement follows Target’s previously shared plans to open more than
100 small-format stores over the next three years, curating the best of
Target for dense urban neighborhoods and college campuses.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,806
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, which today equals millions of dollars a week.
For more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
Kristy Welker, (612) 761-6025
Media Hotline, (612) 696-3400