Telemundo Media Launches the Vota Por Tu Futuro Voter Empowerment Digital Tool Kit to Boost Hispanic Participation in the 2012 Presidential Election
Telemundo Media announced today the launch of its bilingual Vota por tu
Futuro (Vote for Your Future) voter empowerment digital tool kit,
available at www.telemundo.com/votaportufuturo.
Delivering on Telemundo’s mission to educate, inspire and empower the
U.S. Hispanic community, the interactive tool kit was developed in
collaboration with NBCUniversal and content partners Project Vote Smart,
Nonprofit Vote and Voto Latino. This innovative tool kit is an extension
of the network’s voter registration campaign “Vota por Tu Futuro,” a
multi-platform effort to boost civic engagement in the 2012 Presidential
election and beyond, among the more than 21 million Hispanics eligible
to vote in the United States.
The voter empowerment digital kit is comprised of a series of
non-partisan voter education tools in English and Spanish including the
innovative Candidate Match quiz, developed in partnership with Project
Vote Smart, which helps Hispanics determine which candidate aligns most
closely with their own positions on key issues. As users click through
the quiz and select answers that reflect their own opinions on important
topics such as the economy, education, and immigration, among many
others, the tool indicates to what degree their opinions match with
those of President Obama, Governor Romney and other candidates. In
addition, users also are provided with an interactive voter checklist,
voting vocabulary, links to state-specific voter ID laws and voter
registration tools.
The upcoming Presidential election will be critical to the future of
our Hispanic community. Given the significant number of Hispanics that
are eligible to vote and the high percentage of Latino voters in key
swing states, Hispanics may very well be the determining factor on who
will be the next President of the U.S., said Emilio Romano, President
of Telemundo Media. With this easy-to-use digital tool kit we are
providing our community the information and tools they need to engage in
the political process and make educated decisions on the issues that not
only affect them, but are also critical to the future of our country.”
The Vota por tu Futuro initiative is part of an NBCUniversal
pro-social platform to promote voter education and participation. The
Make It Personal campaign, as it is branded in English, is meant to be
a non-partisan educational effort by NBCUniversal, developed to offer
the public information about the voting process and the upcoming
election. By making it personal, the program encourages citizens to
learn how to register and get ready to vote in their state and become
informed about the candidates and how they align with their own views on
important issues. Please visit www.makeitpersonal.com
for more information. Telemundo users can find links to partner web
sites and additional resources on Telemundos digital platforms, www.telemundo.com/votaportufuturo,
its Facebook page, Noticias Telemundo and @TelemundoNews twitter
account.
In partnership with League of United Latin American Citizens (LULAC),
the United States Hispanic Leadership Institute (USHLI) and Voto Latino,
Vota por tu Futuro is a multi-platform initiative, which encompasses
on-air public service announcements, election-related content on news
and public affairs programs at the network and local station level, and
community outreach.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media
company, leading the industry in the production and distribution of
high-quality Spanish-language content across its multiplatform portfolio
to U.S. Hispanics and audiences around the world. Telemundo’s multiple
platforms include the Telemundo Network, a Spanish-language television
network featuring original productions, theatrical motion pictures, news
and first-class sports events, reaching U.S. Hispanic viewers in 210
markets through its 14 owned stations and its broadcast and cable
affiliates; mun2, the preeminent voice for bicultural Hispanics in the
U.S. reaching TV households nationwide on digital and analog cable, and
satellite; Telemundo Digital Media, which distributes Telemundo’s
original content across digital and emerging platforms including mobile
devices, www.telemundo.com
and www.mun2.tv;
an owned and operated full power station in Puerto Rico that reaches 99%
of all TV households in that DMA; and Telemundo Internacional, the
international distribution arm which has positioned Telemundo as the
second largest provider of Spanish-language content worldwide by
syndicating content to more than 100 countries in over 35 languages.
