The Dairy Queen® System Brings Back The Bacon Cheeseburger $5 Buck Lunch in July

Back by popular demand, the DQ® system’s
most popular lunch offering really brings home the bacon

MINNEAPOLIS–(BUSINESS WIRE)–Beginning this July, it’s all about the bacon at DQ®
locations throughout the U.S.


The Dairy Queen® system is bringing back
the Bacon Cheeseburger $5 Buck Lunch, the number one most
requested value meal that is now being offered throughout July and
August.

One of the best value options in the industry, the DQ Bacon
Cheeseburger $5 Buck Lunch features a 100 percent beef patty topped with
hickory smoked bacon, ketchup, mayo, and melted American cheese. It also
includes fries, a 21 oz. beverage and a classic DQ sundae. Fans
can also upgrade to a $6 Buck Lunch with options including a Deluxe
Bacon Cheeseburger or Crispy Chicken Sandwich.

“Bacon is so popular it should have its own month. So we’re giving an
unofficial salute to bacon beginning in July at our DQ
restaurants with the return of our Bacon Cheeseburger $5 Buck Lunch, a
fan favorite,” said Barry Westrum, Executive Vice President of Marketing
for American Dairy Queen Corporation (ADQ). “Nowhere else will you find
a value meal that includes a bacon cheeseburger, fries, drink plus our
one-of-a-kind DQ sundae. It’s the most bang for your bite and
wallet.”

Fans can also upgrade the $5 Buck Lunch with a Blizzard®
Treat for $1. In celebration of National Ice Cream Month, the featured Blizzard
of the Month is the M&M® Peanut Butter Monster Cookie Blizzard
Treat.

The M&M® Peanut Butter Monster Cookie Blizzard
Treat is a sweet and crunchy blend of M&M® candies,
smooth peanut butter, choco chunks and peanut butter cookie pieces
hand-crafted together with creamy DQ signature vanilla soft serve.

Many Blizzard Treat flavors can easily be made into DQ
Cakes which are perfect for special events such as Fourth of July,
National Ice Cream Day, birthdays and anniversaries.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.5
million friends and become a friend at facebook.com/dairyqueen.

International Dairy Queen is a subsidiary of Berkshire Hathaway Inc.
(NYSE: BRK.A and BRK.B) which is led by Warren Buffett, the legendary
investor and CEO of Berkshire.

Not Sold In Texas. For a limited time at participating locations.
Excludes taxes. Trademarks owned by American Dairy Queen Corp. Mpls, MN.
© 2016

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com

Link to commercial: https://youtu.be/FOxCtvaxtDA

Contacts

Pierson Grant Public Relations
Media contact:
Kimberly
Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com